Sales increase
For two years in a row, our influencer campaigns have helped the brand achieve double digit sales rises during the hay fever season
AN ENGAGED AUDIENCE
Across 6 influencers, we achieved 37,621 engagements, with an engagement rate of 45% (the industry average is 1.45%, FYI)
REACHING THE MASSES
We got in front of thousands of people with our hay fever message – 83,924, to be exact
COMMUNITY MATTERS
With comments from our influencers’ audiences including “I hadn’t ever considered that for hay fever” and “this is actually so helpful”, it’s pretty clear that we helped to drive an actual change in perception