R&T SERVED UP A SLICE OF PUKKA’S NEW PIZZA PIE TO SEND SOCIAL MEDIA WILD
The Results
VIRAL RESULTS
3.7m+ OTS via TikToks & IG stories
HIGH CONVERSION
83% conversion rate
BRAND LOVE
54k+ likes on #gifted TikTok
The Task
Get mouths watering and stomachs rumbling in anticipation of Pukka’s new launch – the limited-edition Pepperoni Pizza Pie.
Our goal? Create conversations, build awareness and recruit younger shoppers.
Insight
People LOVE pizza, right? So, this pizza-pie hybrid (or pie-brid) offered up the perfect opportunity to tap into that affinity.
We were so confident in the taste of the product that we wanted organic, real-life reactions…
THE IDEA & EXECUTION
There’s no denying that when you think pizza, you probably think of the number one takeaway brand. We designed pizza boxes in the look and feel of *that* pizza brand, but with a distinctively Pukka-orange twist. It may look like a fresh pizza delivery, but lift the lid and behold Pukka’s new Pepperoni Pizza Pie…
We sent these epic boxes to a hotlist of on point, and much-loved food Instagrammers and TikTokers (with a penchant for pizza) so that their followers could feast their eyes on Pukka’s newest addition. We’re talking ‘eat-with-me’ influencers, new product reviewers and family cooks.
