Top News | 13th March | Julia Pietro
THE MAKING OF ‘THE NOTORIOUS P.I.E.’ WITH BROOKLYN…
There are some projects that feel like a neat tick on a to-do list. And then there are the ones that quietly tap into your own history, take over your calendar, your camera roll, your group chats, and remind you why you wanted to work in culture-making in the first place. The Notorious P.I.E. was firmly the second for me. What started as early conversations around how we could inject Brooklyn Brewery into London’s foodie scene beyond the beer slowly evolved into a full-scale collaboration between Brooklyn Brewery UK and Yard Sale Pizza, London’s ultimate delivery pizza joint. A project…
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Top News | 20th February | Simon Mowbray
LFH AND HFSS ADVERTISING RULES – THE TRADE…
The UK’s advertising restrictions on ‘less healthy foods’ (LHF) are no longer theoretical. Since January 2026, the rules governing how less healthy food and drink (formerly referred to as products that are high in fat, sugar or salt (HFSS)) can be promoted online have fundamentally changed the advertising landscape. Much of the early attention has focused on consumer-facing channels. But now, with the rules embedded into day-to-day practice, a more strategic question is front of mind for food and drink brand owners in the trade advertising space: what does effective trade advertising look like in a post-HFSS ban world, what’s…
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Top News | 27th November | Georgia Andrewes
Social media: It’s not enough to just be…
A long time ago social media brand marketing was about presence. AKA have a profile, post sometimes, ride the trends. Today? Well, if your brand still treats social as a checkbox activity, you’ll get drowned in the noise. It’s no longer about presence. It’s about making a presence. At R&T, after developing our strategy we look at what conversations our clients can lead, the ones they can authentically join, and what kind of content people want to see from them. Authentic content that shows who they are, what they stand for and who they’re for. Not just what they sell.…
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