Top News | 21st July | Simon Mowbray
Free Download: The Christmas Consumer Insight Big Brands…
With planning for Christmas 2026 now firmly underway across every consumer category from food & drink and fashion through to consumer electronics, hospitality, travel and leisure, Richmond & Towers and consumer insight agency Possibility? have joined forces to offer marketers and brand owners a free detailed and comprehensive sample of our Great British Christmas 2025 Survey. 
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Top News | 7th July | Matt de Leon
GEO: The Marketing Discipline You’re Probably Ignoring (But…
Marketers have always obsessed over one question: “How do we get found?” The answer has invariably been a compelling combination of SEO, social media, PR, paid media and content. Build awareness, earn credibility, drive traffic. Simple enough. But search is changing. Fast. Consumers are no longer just typing keywords into Google. They’re asking questions directly to ChatGPT or Gemini, or to AI search engines like Perplexity, Microsoft Copilot and Google’s AI-powered search experiences. Instead of scrolling through pages of results, they’re getting a single answer. And that’s where Generative Engine Optimisation (GEO) comes in, and with it a GEO agency. Read more
Top News | 18th June | Nicole Kennedy
The UK’s Under-16 Social Media Ban: Why brands…
Unless you’ve been living under a rock, you’ll have seen the UK is set to ban under-16s from social media early next year. And yes, if your first reaction as a marketer is, “Not our audience, not our problem” — then, well, we understand why. We get it. We don’t market to under-16s for our clients. We don’t build campaigns for them. We don’t speak to them directly across any of our channels. We debated even bothering to comment on this ourselves to be honest. But ignoring it completely? That feels like a miss. Because this isn’t just a change… Read more
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