Top News | 22nd April | Nicole Kennedy
The Bieber Effect: Why Brands Must Embrace Authentic…
Let’s talk #Bieberchella. At a festival built on spectacle and showing up to show off (I said what I said), Justin Bieber did the opposite. No massive production. No ‘pick me’ energy. In short, it was a lo-fi masterclass, right? He literally used a laptop on stage, pulled up YouTube videos, and did his thing. Super stripped-back, bedroom-style – a set that felt less like a $1,000-a-ticket headline show and more like how most of us first discovered Justin in the first place. The nostalgia was obscene. And that’s why it worked. Because nostalgia’s going nowhere obviously, but also because… 
Read more
Top News | 13th March | Julia Pietro
THE MAKING OF ‘THE NOTORIOUS P.I.E.’ WITH BROOKLYN…
There are some projects that feel like a neat tick on a to-do list. And then there are the ones that quietly tap into your own history, take over your calendar, your camera roll, your group chats, and remind you why you wanted to work in culture-making in the first place. The Notorious P.I.E. was firmly the second for me. What started as early conversations around how we could inject Brooklyn Brewery into London’s foodie scene beyond the beer slowly evolved into a full-scale collaboration between Brooklyn Brewery UK and Yard Sale Pizza, London’s ultimate delivery pizza joint. A project… Read more
Top News | 20th February | Simon Mowbray
LFH AND HFSS ADVERTISING RULES – THE TRADE…
The UK’s advertising restrictions on ‘less healthy foods’ (LHF) are no longer theoretical. Since January 2026, the rules governing how less healthy food and drink (formerly referred to as products that are high in fat, sugar or salt (HFSS)) can be promoted online have fundamentally changed the advertising landscape. Much of the early attention has focused on consumer-facing channels. But now, with the rules embedded into day-to-day practice, a more strategic question is front of mind for food and drink brand owners in the trade advertising space: what does effective trade advertising look like in a post-HFSS ban world, what’s… Read more
Read more
