Top News | 21st May | Laura Martin
FROM SPRITZ WARS TO SLUSHIE SERVES: WHAT BCB…
The recent BCB London brought together the bar and beverage world for two days of spirits, sampling and some serious trendspotting. With a mix of established names and emerging producers, it was a great temperature check for where drinks culture is heading next. From gin brands fighting their way back into the conversation, to spritzes and slushies stealing attention, and agave spirits showing no sign of slowing in the UK, here are the trends that caught our eye. 
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Top News | 22nd April | Nicole Kennedy
The Bieber Effect: Why Brands Must Embrace Authentic…
Let’s talk #Bieberchella. At a festival built on spectacle and showing up to show off (I said what I said), Justin Bieber did the opposite. No massive production. No ‘pick me’ energy. In short, it was a lo-fi masterclass, right? He literally used a laptop on stage, pulled up YouTube videos, and did his thing. Super stripped-back, bedroom-style – a set that felt less like a $1,000-a-ticket headline show and more like how most of us first discovered Justin in the first place. The nostalgia was obscene. And that’s why it worked. Because nostalgia’s going nowhere obviously, but also because… Read more
Top News | 13th March | Julia Pietro
THE MAKING OF ‘THE NOTORIOUS P.I.E.’ WITH BROOKLYN…
There are some projects that feel like a neat tick on a to-do list. And then there are the ones that quietly tap into your own history, take over your calendar, your camera roll, your group chats, and remind you why you wanted to work in culture-making in the first place. The Notorious P.I.E. was firmly the second for me. What started as early conversations around how we could inject Brooklyn Brewery into London’s foodie scene beyond the beer slowly evolved into a full-scale collaboration between Brooklyn Brewery UK and Yard Sale Pizza, London’s ultimate delivery pizza joint. A project… Read more
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