BRANDS ARE PART OF THE FABRIC OF EVERYDAY LIFE. FACT. BUT THEY ALSO HAVE THE POWER TO INSPIRE. THAT’S WHY WE’VE CREATED THIS REPORT, TO UNEARTH AND CELEBRATE THE STORIES BEHIND FMCG’S FINEST TRAILBLAZERS.
What’s inside?
We have hand-selected some of today’s most exciting brands, from entrepreneurial start-ups like Days Brewing and Wild, to household names that are still knocking it out of the park like Absolut and Pukka. We also take a look at the latest innovations and thinking from global multinationals such as Carlsberg Marston’s Brewing and Danone.
We interviewed the people at the heart of these companies and brands to find out what makes them stand out as FMCG pioneers. Because whether you are a start-up or an established business, FMCG brands need to evolve continually. This report tells their stories and reveals the common factors that make Trailblazers stand out from the crowd.
You will enjoy reading about the changemakers and risk-takers, and we know you will take note of how purpose-driven brands are disrupting their categories in a bid to nudge shoppers into making more sustainable choices.
At R&T we blaze our own trail, too. We’re the UK’s only PR and social media agency to be 100% employee-owned and B Corp certified. We do business the right way and we love working alongside other businesses that hold the same values.
Doing right by the world and making a conscious, positive impact is at the heart of everything we do, from the campaigns we run to the suppliers we work with, right down to the sustainable materials we use for media gifting.
As owners of the business, every person on our team has a say in how we run our business… which is why we attract and retain the best talent for the long term. It’s also why we enjoy long client relationships, sharing their goals without compromise. We care about our impact on society, too, and recently joined forces with education charity Working Options, to support our shared goal of helping young people from all backgrounds to realise their potential within our industry.
