Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery.
This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery global marketing team, at the Carlsberg Group headquarters in Copenhagen, Denmark.
Over the past five years, R&T has successfully collaborated with Carlsberg Marston’s Brewing Company (CMBC) in the UK, supporting brands including Brooklyn Brewery UK, Erdinger, Hobgoblin, Wainwright, Shipyard and Young’s. The agency’s expertise in delivering strategic, impactful, and award-winning creative campaigns has paved the way for this latest addition to its client list.
R&T has been at the forefront of managing Brooklyn Brewery’s PR, social, and influencer work in the UK since 2022, successfully elevating brand visibility and engagement within the market. Its commitment to creativity, authenticity, and results-driven strategies has set the stage for the partnership to extend globally.
The agency will spearhead Brooklyn Brewery’s social media and PR strategies for Carlsberg markets across the globe, and will leverage its experience and creativity to increase brand awareness, build meaningful and authentic engagement, and drive trial of the brewery’s portfolio of flavourful beers, including Brooklyn Pilsner, Stonewall Inn IPA and Special Effects.
Irina Darling, Global Marketing Manager at Brooklyn Brewery said:
Matt de Leon, Managing Director at R&T said:
Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more
We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more