7th March | Anouska Leon back


Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery.

This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery global marketing team, at the Carlsberg Group headquarters in Copenhagen, Denmark.

Over the past five years, R&T has successfully collaborated with Carlsberg Marston’s Brewing Company (CMBC) in the UK, supporting brands including Brooklyn Brewery UK, Erdinger, Hobgoblin, Wainwright, Shipyard and Young’s. The agency’s expertise in delivering strategic, impactful, and award-winning creative campaigns has paved the way for this latest addition to its client list.

R&T has been at the forefront of managing Brooklyn Brewery’s PR, social, and influencer work in the UK since 2022, successfully elevating brand visibility and engagement within the market. Its commitment to creativity, authenticity, and results-driven strategies has set the stage for the partnership to extend globally.

The agency will spearhead Brooklyn Brewery’s social media and PR strategies for Carlsberg markets across the globe, and will leverage its experience and creativity to increase brand awareness, build meaningful and authentic engagement, and drive trial of the brewery’s portfolio of flavourful beers, including Brooklyn Pilsner, Stonewall Inn IPA and Special Effects.

Irina Darling, Global Marketing Manager at Brooklyn Brewery said:

R&T has demonstrated creativity, prowess, initiative, and a deep understanding of the brand, we look forward to kicking off this exciting journey with them. Together, we anticipate a year of dynamic collaborations, strategic campaigns, and impactful storytelling that will further amplify our brand on the global stage.

Matt de Leon, Managing Director at R&T said:

Building on our longstanding partnership with CMBC and our successful track record with Brooklyn Brewery in the UK, we look forward to working with Carlsberg Group and expanding Brooklyn Brewery’s social and PR presence on a global scale. This fantastic win adds to our global roster, which also includes Havanna Club International, and is testament to our team's dedication, love for the brand, and expertise in delivering impactful campaigns that resonate with the right audiences.
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