Brand engagement agency R&T (Richmond & Towers) has been appointed by Brooklyn Brewery to oversee its social media presence in the UK.

Following on from a successful year of leading UK PR for Brooklyn Brewery – which saw the launch of its new pilsner – R&T has won the brand’s social media remit, integrating PR and social workstreams under one roof.

Adding to its creative consumer and trade PR campaigns, R&T now leads the charge on social media strategy, content creation and influencer marketing for Brooklyn Brewery, which is set to continue driving awareness, further build brand equity, and encourage trial for the beer brand.

R&T adds Brooklyn Brewery social media to its growing portfolio of CMBC brands (Carlsberg Marston’s Brewing Company), of which the agency has worked with for more than five years.

R&T’s Managing Director, Matt de Leon says: “Since kicking off our first PR campaign for Brooklyn Brewery last year we’ve been busy getting ‘flavourful explorers’ to embrace the ‘Brooklyn State of Mind’, and it’s fair to say we’ve loved every minute.

“Launching Brooklyn Pilsner in the UK, we quite literally painted the town yellow by unveiling the first ever mural using beer-infused paint, paying homage to the distinct, creative vibrancy of Brooklyn. There was no better place to bring this to life than the bricks of Brixton – which is twinned with the NYC borough of Brooklyn – and we were thrilled with the buzz from media and consumers alike, achieving more than 150+ pieces of coverage and helping secure major listings across the retailers and hospitality sector.

“Now, integrating digital further into our annual plan, we’re excited to get audiences fully embracing ‘Brooklyn grit’, by bringing strong ties to community, creativity, sub-culture, diversity, expression and authenticity – showing them exactly what Brooklyn Brewery stands for, in a highly engaging way”.

Grace Neal, Brooklyn Brewery Senior Brand Manager, adds: “R&T has well and truly demonstrated enthusiasm and commitment in bringing the Brooklyn State of Mind to life in the UK. We’re really impressed by the team’s strategic and creative approach so it makes complete sense to bring together our PR and social under one roof so that we can achieve a truly integrated plan that will make even more impact amongst our audience”.