R&T CREATED THE EXPERIENCE OF A LIFETIME FOR WHISKEY LOVERS TO LAUNCH JAMESON’S ANTHOLOGY RANGE
EARNED MEDIA
Endorsement from Forbes, Decanter, Whiskey Magazine, Wallpaper
SENTIMENT
100% positive
CREATING DEMAND
Product sold out in just three days
The Task
In a competitive marketplace, ensure a household name starts to become considered a luxury.
INSIGHT
Whiskey lovers are a competitive bunch, right? And in our experience, they love nothing more than to get their hands on exclusive products before anyone else, and then tell their peers about it.
THE IDEA & EXECUTION
We needed to keep things beautifully, elegantly, simple – just like the whiskey.
Enter the Jameson Anthology range. A collection of remastered limited-edition whiskeys. With only a few thousand bottles available via a ballot & a hefty price tag, our mission was clear – get them in the hands of the right people & establish Jameson as the brand at the heart of great whiskey distilling.
We created a whiskey lovers’ experience of a lifetime with Jameson Anthology at the heart. Picture this: the ultimate lux Irish distillery tour, Master blender interviews, Michelin starred chef endorsement & the finest remastered cocktails.
Luxury journalists & top-notch influencers started talking in no time!
