Top Summer 2018 Food Trends19th June, 2018 by Jasmin Gosling
So far 2018 has seen everything from the rise of avocado latte art to food Jenga (some advice, it really doesn’t work with your mid-week spag bol) and we’re only half way through the year. With the growing popularity of Instagram, the platform has created the ultimate catalyst for the weirdest and wackiest of food trends to emerge whilst presenting brands and influencers with a fantastic opportunity to create memorable, engaging foodie content.
Here are our predicted top trends set to take over Instagram this summer:
The Year of Plant Power
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Rainbow love (swipe left), 1,2,3 ….10?! My second share of the amazing #rainbowfoodchallenge creations: @nutraorganics @the_sunkissed_kitchen @thehungrywarrior @monsflavors @missmarzipancom @thymeandcaramel @klaraslife @thevegansix @rachel.steenland @earthlingjoy (I love all entries equally – could only share 10 at a time (instagram posting limit) – more to come soon 😊🙏🏻❤️): You can check the #rainbowfoodchallenge hashtag for so many great ideas & so many inspirations! Can't wait to recreate & try new recipes. To join this fun challenge simply, share your rainbow food using that hashtag, we would love to see more and share more with the community 🌈
Its official, the domination of plant-based foods is here. 2018 has been the year of plant power with over 165,000 people taking part in Veganuary in the UK. Think tofu fish and chips, nourishing buddha bowls, ‘bleeding’ vegan steaks and everything in between. We’ve seen a huge rise in influencers this year making a plant-based diet accessible to more people than ever (and it’s fair to say we’ve played our part in this too, launching the UK’s first Plant Power Day on 7th March with our client Alpro). Watch out for ‘plant-spo’ street-food stalls, everything rainbow and trendy plant-based cocktails.
Food Art Everywhere
Remember being told not to play with your food? Well if you want to up your Instagram content it may be time to throw that rule out of the window…sorry mum! Dress drawings fashioned out of food, pancakes made to look like cuddly animals and all kinds of icing art are all on the top of our list to watch out for this summer. Our big prediction? All things tropical – with summer finally settling here in the UK we think pineapples, coconuts and anything with an exotic look will be popping up all over Instagram.
Smooth like silk and oh so ‘Insta worthy’
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This #SmoothieBowl was the best that I’ve ever made so far. 👉Blend: Strawberries, bananas, @provamel’s rice-coconut milk (which is super sweet naturally), and some ice. 👉Top with: @provamel’s coconut yogurt (which I’m obsessed with for a week already), fresh figs, blueberries, shredded coconut, strawberries, and @kelloggs.uk @wkkellogg_uk #Vegan granola. 🍉I’ve realized I wasn’t eating enough fruit lately, so catching up on all the healthy nutrients with smoothie bowls. Also, gotta start juicing again! ❓Have you every tried adding plant yogurt to smoothie bowl, guys? Definitely give it a try, if you haven’t! #gutHealth ————————————— После такого завтрака всегда чувствуешь себя как супер-человек. Факт поедания большого количества полезных фруктов с утра, всегда делает мой день! 👉В блендер: клубника, бананы, рисово-кокосовое молоко от @provamel, и немного льда. 👉Сверху: кокосовый йогурт от @provamel, свежий инжир, голубика, кокосовая стружка, клубничка и гранола от @kelloggs.uk. 🍉Я недавно осознала, что практически перестала есть фрукты, так вот, наверстываю упущенное такими вот смузи завтраками. ❓А вы когда-нибудь пробовали добавлять растительный йогурт в смузи? Это просто бомба!💥
Whilst making your meals ‘Insta worthy’ is not a new trend, more people than ever are using Instagram to document their lives from the clothes they wear to what they’re having for dinner. With 800 million users reported at the end of 2017, not only is the platform influencing the way we consume content, it also provides an opportunity to show off your picture-perfect breakfast, I mean who hasn’t spent half an hour secretly arranging their bowl, cup of tea and cutlery to look just right for a shot? Prepare to see even more mesmerising meals this summer with aesthetically pleasing smoothie bowls raining supreme.
The bigger, the Better
Why have a regular soft serve ice cream when you can have a fully loaded, Frankenstein-1185worthy cone topped with everything from cotton candy to popcorn? We live in a fast paced world where bigger is often thought of as better and there’s nowhere more obvious of this trend than on Instagram. 2018 has been the year of the Freakshake, loaded fries and double stacked everything. Prepare to see all of your favourite treats supersized…
The Rise of the Ethical Eater
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Berry overnight oat shakes 💜✨Recipe below ↴ These creamy, nourishing, sugar and dairy-free shakes are my new fave way to have my morning oats! 😋 They’re banana free, naturally sweetened with berries and vanilla and keep me going until lunch! 🙌Have you ever tried blended oats before? I love how creamy and filling they are. I made them using the Oat Original drink from @provamel, who are Pro Organic and Pro plant-based! 🌱 Using sustainable, dairy-free alternatives is really important to me. Plant-based products use less water and create less Co2 to produce than other food and drink, so making small changes like switching to a plant-based drink can help look after our planet! Basing your meals argound plants for just one day can reduce your individual water intake by 1,500 litres; the equivalent of two weeks’ worth of showers! 💦 Do you have any other tips on how we can live sustainably and take care of our planet? 🌎 I’d love to hear from you below! . . Berry overnight oat shakes (makes 2 large shakes) . . 1.5 cups oats 2 tbsp chia seeds 3 cups Provamel Oat Original drink 1 tbsp vanilla protein powder/vanilla extract 1 cup blueberries 1/2 cup blackberries . . The night before, mix oats, chia seeds, oat drink and protein powder and stir well. Set aside in the fridge to thicken. In the morning, blend the overnight oats in a food processor until smooth and creamy, adding a little more of the Provamel Oat Original drink if desired. Pour half of the mix into a jug and add blueberries and blackberries to the blender. Blend until combined and pour into glasses. Pour over the rest of the smoothie and enjoy immediately. . . #Ad #plantbased #organic #vegan #breakfast #breakfastshakes #recipe #veganrecipe #healthyfood #smoothie #smoothie #foodie #oats #foodblogger #foodblog #inspiration #foodphoto #foodphotography #healthybreakfast #overnightoats #foodstylist #foodstyling #summerinspo #beautifulfood #beautifulcuisines #lovefood #oatmeal #mycanon #veganfood #letscookvegan
There’s one big change we’ve noticed when it comes to the way brands and foods are portrayed on Instagram. It’s no longer just about the taste or sustenance that the meal provides; to really wow the world of the gram, the products should nod towards sustainability and be as ethical as possible. Looking back onto the rise of veganism, bloggers will now not just highlight how good something tastes to their followers, they want their audience to know why they should support the brand. Whether the brand is carbon neutral, sustainable in their sourcing or charitable in their company ethos, is something that’s being reflected online more frequently in the new world of the ethical eater. So keep an eye out for locality as a recipe theme and sustainability focused meals on your favourite bloggers feeds.
Ones to watch
Almost every food trend starts with a single creative, crazy idea. Here are our top, hunger inducing food influencers to keep an eye on for the rest of 2018 and beyond.
R&T is now on Instagram too! Please make sure you follow us at @RxTLondon.