Sunsquare picks Richmond & Towers to light up its comms15th November, 2018 by Katie Watson
Skylight specialist Sunsquare has appointed built environment PR specialists, Richmond & Towers to launch a high-impact, integrated PR campaign – one that builds the brand amongst core customer audiences and ultimately drives sales of its market-leading rooflights.
Sunsquare designs and manufactures the safest, highest quality skylights on the market today. In fact, it’s the only company in the world to hold a BSI kitemark, which means its products have been tested to absolute destruction. The result? People can rest assured that the glass over their heads is not only 100% safe, but rooms are kept warmer, drier, brighter (without harmful UV rays) and more energy efficient.
A key part of Richmond & Towers’ campaign will focus on putting Sunsquare firmly on the map amongst its key audience of architects and specifiers, as well as homeowners and selfbuilders. Sunsquare Managing Director Justin Seldis says: “I’m really excited to be working with real experts in our sector. This team not only has extensive industry experience, but an excellent black book of contacts that should really leverage the Sunsquare brand in all the right places. They’ve come up with an integrated PR, social and advertising campaign that will give Sunsquare the share of voice and exposure it needs in what’s a highly competitive market space.”
R&T Director Katie Watson adds: “Not only is Sunsquare a trend-setter in Skylight design, it’s leading the way in setting industry quality standards – so there’s no shortage of great things to shout about. At the very heart of our campaign will be targeted, compelling content and through a multi-channel approach, we’ll work hard to maximise brand visibility and establish a trusted, expert voice for the business and its spokespeople. As specialists in the built environment, we know how to effectively target Sunsquare’s core audiences and ultimately deliver real business results – and we can’t wait to get started!”