Richmond & Towers helps turkey to take flight with social media campaign

Richmond & Towers helps turkey to take flight

21st May, 2019 by Anouska Leon

Richmond & Towers has added to its fast-growing food and drink roster with a brief from The British Poultry Council (BPC) to put British turkey at the top of the nation’s shopping lists following a competitive pitch.

The announcement follows a hugely successful year for R&T, featuring multiple award wins and the addition of several high profile accounts to its line up, including Westons, Estrella Damm, pladis and Nestlé Skin Health.

R&T’s answer to BPC’s brief brings a combination of social media strategy, content creation and influencer marketing to the fore, with the campaign seeking to inspire shoppers to choose British turkey as a healthy, versatile and tasty choice all year round.

R&T’s Managing Director Nikki Thomson explains: “We have a passion for generic food and drink briefs, having run many successful campaigns in this sector, including helping British apples to re-gain their top spot as the nation’s favourite fruit last year*. We look forward to putting British turkey back on the dinner table with a social media campaign that will be both fun and targeted to deliver real impact.”

BPC Chief Executive Richard Griffiths says: “We wanted an agency to challenge the way we think and we were particularly impressed by R&T’s creativity, strategic leadership and fresh ideas. They demonstrated boundless enthusiasm and presented an original and engaging campaign that we look forward to seeing activated across social media over the coming months.”

The account is headed by R&T’s food and drink division, with strategic input from the agency’s Head of Social, Dylan Patel.

*Nielsen, 52 w/e 8 September 2018