Richmond & Towers helps turkey to take flight

Richmond & Towers
has added to its fast-growing food and drink roster with a brief from The
British Poultry Council (BPC) to put British turkey at the top of the nation’s
shopping lists following a competitive pitch.

The announcement
follows a hugely successful year for R&T, featuring multiple award wins and
the addition of several high profile accounts to its line up, including
Westons, Estrella Damm, pladis and Nestlé Skin Health.

R&T’s answer to
BPC’s brief brings a combination of social media strategy, content creation and
influencer marketing to the fore, with the campaign seeking to inspire shoppers
to choose British turkey as a healthy, versatile and tasty choice all year
round.

R&T’s Managing Director Nikki Thomson explains:
“We have a passion for generic food and drink briefs, having run many
successful campaigns in this sector, including helping British apples to re-gain
their top spot as the nation’s favourite fruit last year*. We look forward to putting
British turkey back on the dinner table with a social media campaign that will
be both fun and targeted to deliver real impact.”

BPC Chief Executive Richard Griffiths says: “We
wanted an agency to challenge the way we think and we were particularly
impressed by R&T’s creativity, strategic leadership and fresh ideas. They demonstrated
boundless enthusiasm and presented an original and engaging campaign that we
look forward to seeing activated across social media over the coming months.”

The account is headed by R&T’s food and drink division, with strategic input from the agency’s Head of Social, Dylan Patel.

*Nielsen, 52 w/e 8 September
2018