From museums and heritage attractions, through to bowling centres and bars, our clients are often either reopening their venues following a refurbishment, or opening brand new ones.
But when it comes to the crunch, the old adage of ‘build it and they will come’ doesn’t really apply. In reality, a high energy programme designed to drive awareness and excitement at a local level, both in the run up to and after launch, is critical when it comes to delivering footfall and hitting commercial targets.
Here are some tips for dreaming up a water tight PR and communications strategy to make your opening go with a bang:
Are you ready to dive into the latest consumer behaviour trends? With the world around us continuing to evolve at pace, it’s more important than ever to keep up with what consumers are thinking, feeling and doing right now – and take a step back to consider the effect this… Read more
Get set to read up on the latest (and tastiest) goings on in the fast-evolving world of PR and social media. November has been a juicy month, so we recommend you grab yourself a snack and a cuppa (or suitable drink of choice depending on the time you’re reading this,… Read more