From museums and heritage attractions, through to bowling centres and bars, our clients are often either reopening their venues following a refurbishment, or opening brand new ones.
But when it comes to the crunch, the old adage of ‘build it and they will come’ doesn’t really apply. In reality, a high energy programme designed to drive awareness and excitement at a local level, both in the run up to and after launch, is critical when it comes to delivering footfall and hitting commercial targets.
Here are some tips for dreaming up a water tight PR and communications strategy to make your opening go with a bang:
Big news in the world of booze – The Grocer’s latest Focus on Beer & Cider report (29th March 2025) has landed, and it’s spilling some serious insights. The headline? Stout is making a bold comeback and cider is getting a premium glow up. Drinkers are getting more adventurous, chasing… Read more
In March 2023, Richmond & Towers proudly became the UK’s first 100% employee-owned, B Corp certified PR and social media agency. Achieving B Corp status was a further demonstration of our commitment to ethical and environmental business practices and social responsibility. Celebrating B Corp Month felt like an opportune moment… Read more
Snack bars are evolving – fast. While some brands are feeling the squeeze (cheers rising costs and HFSS regulations), others are proving that with the right mix of innovation, great taste and a strong brand story, there’s still massive room for growth. And we’re not just saying that – the… Read more