From museums and heritage attractions, through to bowling centres and bars, our clients are often either reopening their venues following a refurbishment, or opening brand new ones.
But when it comes to the crunch, the old adage of ‘build it and they will come’ doesn’t really apply. In reality, a high energy programme designed to drive awareness and excitement at a local level, both in the run up to and after launch, is critical when it comes to delivering footfall and hitting commercial targets.
Here are some tips for dreaming up a water tight PR and communications strategy to make your opening go with a bang:
Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more
We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more