28th March | Rob Metcalfe back

PR among the digital winners

Two years ago I was on a panel at a PRCA event and predicted a bright future for PR consultancies. The digital market is coming our way, I said, as more attention is paid to effective communication (the stuff PR specialises in) and less to the technology of delivery (which is what digital agencies do best).

Unlike any other prediction I have ever made, including the racing ability of horses and the performance of Arsenal, this one is coming true.

Putting the words together, it turns out, is quite a skilled task and shouldn’t be entrusted to the office intern or the jobbing techie, if you care about your brand.

So the future is bright, which makes it a pleasure for Richmond & Towers to be a sponsor of next week’s PRCA Digital Awards. We’re supporting the Digital Professional Of The Year category, and are very much looking forward to seeing who comes out on top from a very strong field.

I’m going to make another prediction though, which is that these awards won’t exist in a few years’ time. Or rather, that they won’t need to exist as a separate digital event. That’s because the trend that I accurately, if accidentally, forecast is only going to continue. ‘Traditional’ PR and ‘digital’ PR are quickly becoming indivisible and PR – the art of telling the truth well – is now the lead discipline for much of today’s marketing communication. The Digital Professional Of The Year is fast becoming the PR Professional Of The Year.

18th July | Katie Watson
R&T launches Brooklyn Pilsner to the masses

Brooklyn Brewery (part of Carlsberg Marston’s Brewing Company) is the beer brand that revolutionised the American craft beer scene, and is renowned for its premium, flavourful range of craft beers. But when it came to breaking into the premium world category with its crisp and refreshing new pilsner, it needed… Read more

9th May | Matt de Leon
R&T Helps Buildxact launch into UK market

If you’re in the construction industry, learn this name: Buildxact. If you haven’t heard of them yet, you will soon. And if you’re a small residential builder, knowing the name could transform your life and your business. Read more

26th April | Jessica Aldersley-Hey
A Whole New World?

As the world opens up again once more, and we try not to mention the dreaded C word, we’ve been getting back into the swing of things and hosting events IRL – much to journalists’ (and our!) delight. From sipping rum in Cuba to launching new whiskeys in Dublin and… Read more

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