Two years ago I was on a panel at a PRCA event and predicted a bright future for PR consultancies. The digital market is coming our way, I said, as more attention is paid to effective communication (the stuff PR specialises in) and less to the technology of delivery (which is what digital agencies do best).
Unlike any other prediction I have ever made, including the racing ability of horses and the performance of Arsenal, this one is coming true.
Putting the words together, it turns out, is quite a skilled task and shouldn’t be entrusted to the office intern or the jobbing techie, if you care about your brand.
So the future is bright, which makes it a pleasure for Richmond & Towers to be a sponsor of next week’s PRCA Digital Awards. We’re supporting the Digital Professional Of The Year category, and are very much looking forward to seeing who comes out on top from a very strong field.
I’m going to make another prediction though, which is that these awards won’t exist in a few years’ time. Or rather, that they won’t need to exist as a separate digital event. That’s because the trend that I accurately, if accidentally, forecast is only going to continue. ‘Traditional’ PR and ‘digital’ PR are quickly becoming indivisible and PR – the art of telling the truth well – is now the lead discipline for much of today’s marketing communication. The Digital Professional Of The Year is fast becoming the PR Professional Of The Year.
I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more
Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more
Running a London PR & digital agency is a competitive business, and the one thing that keeps Richmond & Towers ahead of the rest, and makes us what we are, is our people. So, we’re thrilled to announce promotions to: Read more