Two years ago I was on a panel at a PRCA event and predicted a bright future for PR consultancies. The digital market is coming our way, I said, as more attention is paid to effective communication (the stuff PR specialises in) and less to the technology of delivery (which is what digital agencies do best).
Unlike any other prediction I have ever made, including the racing ability of horses and the performance of Arsenal, this one is coming true.
Putting the words together, it turns out, is quite a skilled task and shouldn’t be entrusted to the office intern or the jobbing techie, if you care about your brand.
So the future is bright, which makes it a pleasure for Richmond & Towers to be a sponsor of next week’s PRCA Digital Awards. We’re supporting the Digital Professional Of The Year category, and are very much looking forward to seeing who comes out on top from a very strong field.
I’m going to make another prediction though, which is that these awards won’t exist in a few years’ time. Or rather, that they won’t need to exist as a separate digital event. That’s because the trend that I accurately, if accidentally, forecast is only going to continue. ‘Traditional’ PR and ‘digital’ PR are quickly becoming indivisible and PR – the art of telling the truth well – is now the lead discipline for much of today’s marketing communication. The Digital Professional Of The Year is fast becoming the PR Professional Of The Year.
Brand engagement agency R&T (Richmond & Towers) has been appointed by Brooklyn Brewery to oversee its social media presence in the UK. Following on from a successful year of leading UK PR for Brooklyn Brewery – which saw the launch of its new pilsner – R&T has won the brand’s… Read more
Are you ready to dive into the latest consumer behaviour trends? With the world around us continuing to evolve at pace, it’s more important than ever to keep up with what consumers are thinking, feeling and doing right now – and take a step back to consider the effect this… Read more
Get set to read up on the latest (and tastiest) goings on in the fast-evolving world of PR and social media. November has been a juicy month, so we recommend you grab yourself a snack and a cuppa (or suitable drink of choice depending on the time you’re reading this,… Read more