New beginnings5th March, 2019 by Ellie Taylor
As a recent graduate, I felt like a small fish in a big pond, joining thousands of graduates on the highly anticipated, daunting job hunt. Looking for a first job is a long, tiring and quite stressful ordeal, especially since I’ve spent the last 4 months travelling the world, where my biggest worry was what to eat for lunch that day. But after numerous interviews, and multiple aptitude tests, I was elated to land my first PR role, as an Account Assistant at Richmond & Towers.
I think it’s safe to say that I’ve always been a massive foodie, constantly becoming obsessed with the newest food trends, restaurants, products, and of course food-related Instagram accounts. Now, starting my career in a PR agency specialising in food and drink couldn’t be more ideal. I initially expected to help out on a few small accounts where more input was needed, but to be given the chance to work on one of the biggest accounts like Alpro, which has one of the longest standing relationships with the agency (for over 15 years), is a lot to live up to.
It goes without saying that it is essential for a PR agency to be passionate about the brands they’re working with. But in this new digital era, it’s equally important for PR agencies to have strong digital capabilities, especially being up-to-date with social media. The agency certainly delivers in this area, training everyone thoroughly to develop these key digital skills.
I’m excited to be part of such a fast-paced, creative, media-savvy agency which prides itself on building and maintaining long standing relationships with clients. Although I knew the agency was well-respected and had a fantastic portfolio of work, I didn’t expect that within just two weeks of working here, the company would have already picked up four new clients. They’re definitely doing something right!
And with so many exciting events coming up, I certainly joined the agency at the right time. With Alpro initiative Plant Power Day on 7th March and International Sweet Potato Week coming up in April, there’s lots to get stuck into, being part of the Alpro and American Sweet Potato teams.