As a recent graduate, I felt like a small fish in a big pond, joining thousands of graduates on the highly anticipated, daunting job hunt. Looking for a first job is a long, tiring and quite stressful ordeal, especially since I’ve spent the last 4 months travelling the world, where my biggest worry was what to eat for lunch that day. But after numerous interviews, and multiple aptitude tests, I was elated to land my first PR role, as an Account Assistant at Richmond & Towers.
I think it’s safe to say that I’ve always been a massive
foodie, constantly becoming obsessed with the newest food trends, restaurants,
products, and of course food-related Instagram accounts. Now, starting my
career in a PR agency specialising in food and drink couldn’t be more ideal. I initially
expected to help out on a few small accounts where more input was needed, but
to be given the chance to work on one of the biggest accounts like Alpro, which
has one of the longest standing relationships with the agency (for over 15
years), is a lot to live up to.
It goes without
saying that it is essential for a PR agency to be passionate about the brands they’re
working with. But in this new digital era, it’s equally important for PR
agencies to have strong digital capabilities, especially being up-to-date with
social media. The agency certainly delivers in this area, training everyone thoroughly
to develop these key digital skills.
I’m excited to be
part of such a fast-paced, creative, media-savvy agency which prides itself on
building and maintaining long standing relationships with clients. Although I
knew the agency was well-respected and had a fantastic portfolio of work, I
didn’t expect that within just two weeks of working here, the company would
have already picked up four new clients. They’re definitely doing something
right!
And with so many exciting events coming up, I certainly
joined the agency at the right time. With Alpro initiative Plant Power Day on 7th
March and International Sweet Potato Week coming up in April, there’s lots to
get stuck into, being part of the Alpro and American Sweet Potato teams.
Follow R&T on LinkedIn, Instagram and Twitter for regular updates on the new and existing projects we’re working on!
Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more
We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more