How to Avoid a Prue Leith Social Media Disaster1st November, 2017 by James Balm
Yikes! Great British Bake Off judge Prue Leith experienced a classic social media mishap over Twitter yesterday after revealing the GBBO winner ahead of last night’s end of season finale.
I am so sorry to the fans of the show for my mistake this morning, I am in a different time zone and mortified by my error #GBBO.
— Prue Leith (@PrueLeith) 31 October 2017
Prue’s blunder led to a barrage of ‘memes’ poking fun at her (which, admittedly, were quite funny).
— Ryan (@Ryan__W) 31 October 2017
— eBay.co.uk (@eBay_UK) 31 October 2017
But worst of all, she was met with disappointment and criticism for her mistake.
I am so beyond upset that I know who won #GBBOFinal silly Prue!!might not bother watching it now! What’s the point ♀️xx
— Dani Harmer (@MissDaniJHarmer) 31 October 2017
Prue, who was in Asia when she made her blunder, blamed the time difference, but is that really a valid excuse? After all, her error could have so easily been avoided.
Firstly, she could have used a scheduling tool for any GBBO-show related tweets that stuck to the London Time Zone. But just scheduling tweets can come across as inorganic, and they’re easy to sniff out.
So if we had been advising, we would have made sure that Prue and her colleagues had been watching the show in real time – wherever they were – and tweeting live, avoiding any chance of spoilers until they’ve actually happened on TV.
And if you really wanted to avoid this kind of mistake for your brand, using a content calendar is your best bet. With an Excel spreadsheet, just lay out your tweets for the month and plan well ahead. This will also help avoid those awkward scheduling mishaps.
Finally, to avoid a media meltdown, if all else fails, just use some common sense. And if you’re really not sure – then don’t do it!
Or ask the experts – that’s what we’re here for, after all.
— Cromwell (@Cromwell606) 31 October 2017