Consumer Retail & Home PR Campaign Case Study | LED Hut


Educate the nation about the benefits of LEDs, position LEDHut as market leaders and ultimately drive sales
From start-up to £25million e-commerce business during the four years we worked with them

The Story

From national consumer programmes and effective product placement, through to launching LEDHut Trade and executing a high-impact b2b advertising plan – we’ve supported LEDHut every step of the way.

Driving behavioural change: PR activity began with the ‘Savvy Switch’ – a multi-channel consumer awareness campaign fronted by celebrity property guru Sarah Beeny. This was focused around educating the general public about LEDs and encouraging them to make the switch to more energy-efficient, cost-effective lighting.

Positioning & targeting: Once LEDs became better understood, we were charged with focusing our comms on a core audience of house-proud, more affluent consumers. Enter StyLED: a mixed media campaign urging people to switch on the style with LEDs and positioning LEDHut as interior lighting experts.

Establishing LEDHut Trade: When LEDHut Trade launched, we were briefed to help establish it as the ultimate online industry resource. This involved building brand awareness, positioning the team as credible trade experts and highlighting the range of trade product lines and services. We also implemented a multi-platform trade advertising programme to support and leverage impact.

The Results

Zero to Hero

Highly influential in going from start-up to £25million e-commerce business in the four years we worked with them

Sales and Traffic Increase

Product orders increased by 95%, and web traffic by 88% in three months

Client Feedback

“We’ve been able to rely on them year after year to deliver high-quality coverage that helps us meet our business objectives.” Simon Weigh, Marketing Director at LEDHut