17th May | Simon Mowbray back

Richmond & Towers wins English Apples PR brief

English Apples & Pears has appointed Richmond & Towers Communications to put British apples at the top of the nation’s shopping lists, following a competitive five-way pitch. The six-figure campaign, which starts this summer to coincide with the key domestic apple season, will seek to make shoppers understand that British is best and create compelling reasons for retailers to stock more home-grown apples. The campaign will also aim to put Bramley cooking apples back on family dinner tables, with an innovative new approach to reinvent the famous British variety. English Apples & Pears CEO Steven Munday said Richmond & Towers Communications had impressed by challenging the original brief to shake up the organisation’s approach to communications work, creating a programme packed with great ideas and a strategy to engage the target audience throughout the customer journey to the point of purchase. “We were particularly impressed by the Richmond & Towers Communications’ creativity and its confidence to use pre-pitch research that really challenged our brief. “They have come up with an original and engaging campaign that we look forward to seeing activated ahead of and during the all-important British harvest at the end of summer.” Richmond & Towers Communications CEO Rob Metcalfe added: “Fresh produce is in our DNA, having run many successful campaigns in this sector, including putting South African Avocados and American Sweet Potatoes on the map in the UK, while we recently won a competitive pitch to handle the consumer brief for California Walnuts in the UK. “We look forward to helping to drive sales of British apples with a campaign that will be both fun and impactful.”

26th October | Elise Bloom
Richmond & Towers boosts design services offering with…

We have some exciting news here at Richmond & Towers… we’re thrilled to welcome Brett Sayer to the team! He’s a brilliant creative who has recently joined the team. Read more

14th October | Matt de Leon
Climate Change, Sustainability and Our Role In It

I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
Confused by media? For the uninitiated it’s about…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more

Load more
See our latest work
Visit our portfolio
Read our latest news
Visit all latest news