17th May | Simon Mowbray back

Richmond & Towers wins English Apples PR brief

English Apples & Pears has appointed Richmond & Towers Communications to put British apples at the top of the nation’s shopping lists, following a competitive five-way pitch. The six-figure campaign, which starts this summer to coincide with the key domestic apple season, will seek to make shoppers understand that British is best and create compelling reasons for retailers to stock more home-grown apples. The campaign will also aim to put Bramley cooking apples back on family dinner tables, with an innovative new approach to reinvent the famous British variety. English Apples & Pears CEO Steven Munday said Richmond & Towers Communications had impressed by challenging the original brief to shake up the organisation’s approach to communications work, creating a programme packed with great ideas and a strategy to engage the target audience throughout the customer journey to the point of purchase. “We were particularly impressed by the Richmond & Towers Communications’ creativity and its confidence to use pre-pitch research that really challenged our brief. “They have come up with an original and engaging campaign that we look forward to seeing activated ahead of and during the all-important British harvest at the end of summer.” Richmond & Towers Communications CEO Rob Metcalfe added: “Fresh produce is in our DNA, having run many successful campaigns in this sector, including putting South African Avocados and American Sweet Potatoes on the map in the UK, while we recently won a competitive pitch to handle the consumer brief for California Walnuts in the UK. “We look forward to helping to drive sales of British apples with a campaign that will be both fun and impactful.”

18th July | Katie Watson
R&T launches Brooklyn Pilsner to the masses

Brooklyn Brewery (part of Carlsberg Marston’s Brewing Company) is the beer brand that revolutionised the American craft beer scene, and is renowned for its premium, flavourful range of craft beers. But when it came to breaking into the premium world category with its crisp and refreshing new pilsner, it needed… Read more

9th May | Matt de Leon
R&T Helps Buildxact launch into UK market

If you’re in the construction industry, learn this name: Buildxact. If you haven’t heard of them yet, you will soon. And if you’re a small residential builder, knowing the name could transform your life and your business. Read more

26th April | Jessica Aldersley-Hey
A Whole New World?

As the world opens up again once more, and we try not to mention the dreaded C word, we’ve been getting back into the swing of things and hosting events IRL – much to journalists’ (and our!) delight. From sipping rum in Cuba to launching new whiskeys in Dublin and… Read more

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