Fresh Produce Archives | Richmond & Towers
17th May | Simon Mowbray back

Richmond & Towers wins English Apples PR brief

English Apples & Pears has appointed Richmond & Towers Communications to put British apples at the top of the nation’s shopping lists, following a competitive five-way pitch. The six-figure campaign, which starts this summer to coincide with the key domestic apple season, will seek to make shoppers understand that British is best and create compelling reasons for retailers to stock more home-grown apples. The campaign will also aim to put Bramley cooking apples back on family dinner tables, with an innovative new approach to reinvent the famous British variety. English Apples & Pears CEO Steven Munday said Richmond & Towers Communications had impressed by challenging the original brief to shake up the organisation’s approach to communications work, creating a programme packed with great ideas and a strategy to engage the target audience throughout the customer journey to the point of purchase. “We were particularly impressed by the Richmond & Towers Communications’ creativity and its confidence to use pre-pitch research that really challenged our brief. “They have come up with an original and engaging campaign that we look forward to seeing activated ahead of and during the all-important British harvest at the end of summer.” Richmond & Towers Communications CEO Rob Metcalfe added: “Fresh produce is in our DNA, having run many successful campaigns in this sector, including putting South African Avocados and American Sweet Potatoes on the map in the UK, while we recently won a competitive pitch to handle the consumer brief for California Walnuts in the UK. “We look forward to helping to drive sales of British apples with a campaign that will be both fun and impactful.”

7th February | Olivia Scudder
R&T TRENDS & INSIGHTS: WHAT ARE THE SOCIAL…

As a PR and social media agency, we were living and breathing the innovations and shifts in the digital landscape in 2023. From Twitter’s bold rebrand to X, the use of CGI technology to create memorable campaigns, and the launch of Threads, numerous changes have made waves in the ever-evolving… Read more

19th January | Nikki Thomson
R&T PARTNERS WITH WORKING OPTIONS

I’m proud to announce our partnership with Working Options, the nationwide charity that aims to help young people transform their careers and life outcomes. We’re joining forces to support our shared goal of helping young people realise their potential. Making a conscious, positive impact has been part of our DNA since… Read more

3rd October | Anouska Leon
RICHMOND & TOWERS EXTENDS WHISKY REMIT WITH BRIEFS…

Richmond & Towers (R&T) has secured briefs from whisky makers based in Norfolk and the foothills of the Himalayas, both of which are looking to leverage the agency’s best in class drinks trade and whisky PR credentials. The 100% employee-owned PR and social agency will provide UK and global communications… Read more

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