Richmond & Towers is very pleased to announce the addition of Norvento UK to its roster. Norvento UK is well known for delivering high-performance renewable technology (such as wind turbines and biogas plants) to help businesses break their dependence on fossil fuels. The company is now broadening its remit to launch a wider Advanced Energy Engineering Services offering. This will provide businesses with all they need to reduce their energy bills – by gaining control of their supply and optimising its use – and even wipe out their reliance on traditional energy completely, to become energy zero. The Richmond & Towers team has been briefed to launch the Advanced Energy Engineering Services part of the business in the UK: positioning Norvento as leading experts, building a brand presence amongst key b2b audiences and raising awareness of micro-grids as the future of energy supply. Explaining the appointment, Norvento UK business development director Ivo Arnús Montsalvatge says: “The Advanced Energy Engineering Services launch is all about expanding our offering in the UK market – and we need to make sure we’re talking to the right businesses, with the right messaging, at the right time. For this, we need a communications partner who really knows the sector, which is where Richmond Towers stood out. “The team has an impressive and rare depth of knowledge about the energy world, backed by real experience of the channels and tactics that will resonate with our audiences. We’re very excited to be working together on such a forward-thinking project, and we’re expecting to see some impressive results from the initial six-month campaign.”
Brand engagement agency R&T (Richmond & Towers) has been appointed by Brooklyn Brewery to oversee its social media presence in the UK. Following on from a successful year of leading UK PR for Brooklyn Brewery – which saw the launch of its new pilsner – R&T has won the brand’s… Read more
Are you ready to dive into the latest consumer behaviour trends? With the world around us continuing to evolve at pace, it’s more important than ever to keep up with what consumers are thinking, feeling and doing right now – and take a step back to consider the effect this… Read more
Get set to read up on the latest (and tastiest) goings on in the fast-evolving world of PR and social media. November has been a juicy month, so we recommend you grab yourself a snack and a cuppa (or suitable drink of choice depending on the time you’re reading this,… Read more
The government’s Renewable Heat Incentive (RHI) is filling many a column inch at the moment – although arguably for all the wrong reasons. In case you haven’t heard, I’m talking about Northern Ireland’s bungling of the scheme, which the media have dubbed the ‘cash for ash scandal‘. Botched In summary, independent auditors have uncovered some serious flaws in the implementation of the Northern Irish RHI. These have enabled some to exploit loopholes to their financial advantage. In one notable case, a farmer was reported to be earning £1 million of public money to heat an empty shed. When other such examples are taken into account, it’s been predicted that the debacle will cost the taxpayer £490 million. Do subsidies work? As a PR professional who specialises in sustainability and the built environment, I’ve been watching events unfold with both interest and trepidation. During my career, I’ve spent a lot of time talking and writing about the RHI and its importance in driving the UK renewables market forward. But this episode begs the question: do subsidies really work? Personally, I think the scheme’s heart is in the right place. What’s happened in Northern Ireland is unfortunate, but the English, Scottish and Welsh governments must learn from it. If deployed and marketed in the right way, I believe the RHI can and will increase uptake of renewable heat, which is ultimately the goal. After all, we’re a nation lagging seriously behind some of our more forward-thinking European neighbours when it comes to using cleaner, greener energy sources. Something’s got to change, and schemes like the RHI are a crucial catalyst to the transition. The comms challenge The challenge that communications specialists in this area face is spreading the word about subsidies, while simultaneously not letting them overshadow the wider, non-monetary benefits of taking a more sustainable approach to energy. In other words, the success of subsidies depends on them being taken for what they are: one element of a wider strategy. And as with any strategy – not least an effective comms campaign – the key to success is context, messaging, and a carefully considered approach. To discuss your business objectives with Richmond & Towers, and find out how we might be able to help, contact us at anouska@rtc.london.
Brand engagement agency R&T (Richmond & Towers) has been appointed by Brooklyn Brewery to oversee its social media presence in the UK. Following on from a successful year of leading UK PR for Brooklyn Brewery – which saw the launch of its new pilsner – R&T has won the brand’s… Read more
Are you ready to dive into the latest consumer behaviour trends? With the world around us continuing to evolve at pace, it’s more important than ever to keep up with what consumers are thinking, feeling and doing right now – and take a step back to consider the effect this… Read more
Get set to read up on the latest (and tastiest) goings on in the fast-evolving world of PR and social media. November has been a juicy month, so we recommend you grab yourself a snack and a cuppa (or suitable drink of choice depending on the time you’re reading this,… Read more