drinks PR Archives | Richmond & Towers
1st September | James Brown back

Global PR for House of Tequila, Pernod Ricard

Richmond & Towers has been appointed by the House of Tequila portfolio, part of the Pernod Ricard group, to handle its UK and Europe trade and consumer press office from this month. Comprised of the Olmeca, Altos and Avion brands, the campaign will position the House of Tequila as the most comprehensive Tequila portfolio in the world among drinks trade audiences. The programme will also further the category’s increasing popularity as a cocktail and sipping spirit among consumers in the USA and UK through initiatives such as The Tahona Society – the world’s leading Tequila education programme – and its accompanying annual cocktail competition, held in Mexico each September. A strategic thought leadership brief accompanies the press office. The account will be handled by Richmond & Towers’ drinks PR specialists, led by Food & Drink Director, Simon Mowbray, and Senior Account Director, James Brown. Mowbray comments: “Tequila is one of the fastest growing spirit categories in the world at the moment, so it’s incredibly exciting to be joining the House of Tequila’s journey. The portfolio offers the ideal Tequila for every occasion, from the high energy on-trade environment to the rising sipping movement, and we look forward to converting the drinks trade and consumers alike into Tequileros with the House of Tequila.”  

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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