drinks PR Archives | Richmond & Towers
1st September | James Brown back

Global PR for House of Tequila, Pernod Ricard

Richmond & Towers has been appointed by the House of Tequila portfolio, part of the Pernod Ricard group, to handle its UK and Europe trade and consumer press office from this month. Comprised of the Olmeca, Altos and Avion brands, the campaign will position the House of Tequila as the most comprehensive Tequila portfolio in the world among drinks trade audiences. The programme will also further the category’s increasing popularity as a cocktail and sipping spirit among consumers in the USA and UK through initiatives such as The Tahona Society – the world’s leading Tequila education programme – and its accompanying annual cocktail competition, held in Mexico each September. A strategic thought leadership brief accompanies the press office. The account will be handled by Richmond & Towers’ drinks PR specialists, led by Food & Drink Director, Simon Mowbray, and Senior Account Director, James Brown. Mowbray comments: “Tequila is one of the fastest growing spirit categories in the world at the moment, so it’s incredibly exciting to be joining the House of Tequila’s journey. The portfolio offers the ideal Tequila for every occasion, from the high energy on-trade environment to the rising sipping movement, and we look forward to converting the drinks trade and consumers alike into Tequileros with the House of Tequila.”  

16th August | Andrea Garvey
OUR STANDARDS

We have been awarded the PRCA Gold CMS Award for achieving CMS certification for 17 years of continued excellence. The Communications Management Standard (CMS) is awarded by the PRCA (Public Relations and Communications Association) to companies who demonstrate operational excellence. We are audited annually and scored on nine core areas… Read more

13th June | Rob Waldon
CHEERS TO US (AND AN INCRED FEW MONTHS…

We can’t lie – it’s been a great start to 2023. And now we’re almost halfway through the year, we wanted to fill you in on what’s been keeping us busy. We’ve had plenty to celebrate over the last couple of months: amazing new clients, incredible award wins… a brand-spanking-new… Read more

8th June | Rob Waldon
Influencer Marketing Digest – What Are The Experts…

I’m going to kick this off with a good ol’ cliché, because that’s what all decent blogs do: in a world that’s changing at a rapid pace, it’s no surprise that influencer marketing is moving just as quickly. Read more

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