Celebrity endorsement|media relations|Social Media Archives | Richmond & Towers
1st May | Fran Langdon back

Launch PR for a new chain of comedy clubs

This May saw the launch of a brand new chain of comedy clubs, The Comedy Loft. Tasked with devising its launch PR tactics, Richmond & Towers devised a strategy to drive awareness and buzz for the brand in the run-up to launch night, and drive ticket sales thereafter. It was also vital part of the brief to communicate the calibre of comedians that would be playing at these new venues, from Lee Nelson to Reginald D Hunter. On launch night itself, to bring a flavour of the top drawer comedy to come to as wide an audience as possible, the lifestyle team performed an industry first and live streamed the gig to Facebook via its new function Facebook Live. Taking advantage of the current Facebook algorithm, which displays Facebook Live streams higher up on people’s newsfeeds, the live stream reached an impressive 27,000 people. In addition, Out of Home advertising was placed in all Comedy Loft locations in the run up to launch, and competitions to become the ‘Ultimate King or Queen of Comedy’ were brokered with local broadcast and print partners. The entry mechanic was designed to be simple and engaging for consumers as well as media partners themselves, enabling us to maximise coverage. People were asked to send in their best joke to win a year of comedy at The Comedy Loft and be crowned the local King or Queen of Comedy. The resulting coverage included hours of air time, with radio presenters delivering key messages and even making videos of themselves telling their best jokes for social media. So what do you call a hen looking at a lettuce? Chicken Caesar Salad.

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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