This May saw the launch of a brand new chain of comedy clubs, The Comedy Loft. Tasked with devising its launch PR tactics, Richmond & Towers devised a strategy to drive awareness and buzz for the brand in the run-up to launch night, and drive ticket sales thereafter. It was also vital part of the brief to communicate the calibre of comedians that would be playing at these new venues, from Lee Nelson to Reginald D Hunter. On launch night itself, to bring a flavour of the top drawer comedy to come to as wide an audience as possible, the lifestyle team performed an industry first and live streamed the gig to Facebook via its new function Facebook Live. Taking advantage of the current Facebook algorithm, which displays Facebook Live streams higher up on people’s newsfeeds, the live stream reached an impressive 27,000 people. In addition, Out of Home advertising was placed in all Comedy Loft locations in the run up to launch, and competitions to become the ‘Ultimate King or Queen of Comedy’ were brokered with local broadcast and print partners. The entry mechanic was designed to be simple and engaging for consumers as well as media partners themselves, enabling us to maximise coverage. People were asked to send in their best joke to win a year of comedy at The Comedy Loft and be crowned the local King or Queen of Comedy. The resulting coverage included hours of air time, with radio presenters delivering key messages and even making videos of themselves telling their best jokes for social media. So what do you call a hen looking at a lettuce? Chicken Caesar Salad.
We have some exciting news here at Richmond & Towers… we’re thrilled to welcome Brett Sayer to the team! He’s a brilliant creative who has recently joined the team. Read more
I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more
Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more