brexit|FoodPR Archives | Richmond & Towers
2nd November | Simon Mowbray back

Finding a Voice for our Brexit Bulldogs

Food and drink industry analyst IGD has launched a Brexit Workout, which challenges members to answer six questions about their businesses to find if they are ready for the fallout of the biggest political and economic event for a generation. To IGD’s list, we would add a seventh – Communicate. So, having a voice on these issues in a public arena – if you believe they could affect your business – is essential if the UK government is to take into consideration the full array of what it needs to achieve in its negotiations with Brussels. Cue our client English Apples & Pears, which yesterday launched its Seasonal Labour Report. The report spells out exactly what a failure to secure continued free movement of temporary EU labour would mean to its industry. Here are some extracts: – Around 10,300 seasonal workers were employed in UK orchard fruit production in 2016, the vast majority from the EU
– Based on current forecasts, another 1,200 per year workers per year will be needed by 2021 to keep pace with growing demand for British orchard fruit
– With those positions unlikely to be filled by UK nationals, the likely consequences of restricted seasonal worker numbers would include: A reduction in the number of UK orchard fruit growing businesses, a reduced area of production, and a subsequent fall in the volume of production A significant reduction in UK self-sufficiency in orchard fruits An increase in the volume of orchard fruit imports into the UK In much greater detail, the report points out the obvious consequences that this would have for a nation that is only 30% self-sufficient in the amount of orchard fruit consumed, including rising prices, reduced tax receipts and environmental considerations. What English Apples & Pears report really does, though, is push the debate into a very public forum. And that is not easy for our Brexit negotiators to ignore.

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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