26th April | Helen Lindley back

EndoTherm chooses Richmond & Towers to heat up b2b PR

Richmond & Towers has been appointed by energy-saving heating additive EndoTherm to implement a fresh, dynamic approach to b2b PR and marketing – one that drives continued interest and sales for its unique product offering among core trade audiences. Unique product Developed and manufactured in the UK by a team of water treatment experts, EndoTherm helps wet heating systems heat up quicker – delivering significant savings on bills and energy usage. Richmond & Towers’ challenge is to highlight EndoTherm’s USPs to key b2b customer groups, brand-build with existing audiences and raise awareness of EndoTherm among new markets. Ben Sallon, managing director at EndoTherm, says: “We know EndoTherm is an exceptional product. Its ability to deliver substantial savings in a wide range of applications has been proven time and time again through our own projects, as well as through independent testing – so receiving verification from the Energy Saving Trust is the icing on the cake. Now it’s time to really shout about all these benefits, and that’s where Richmond & Towers comes in.” Spreading the word To kickstart the programme, the team is in the midst of spreading the word to key trade media about EndoTherm’s latest accolade: it has become the first product of its kind to be awarded ‘verified’ status by the Energy Saving Trust. Coverage has already begun rolling in across several of the top b2b heating titles, including PHPI, HPM and HVR to name a few. Ben Sallon continues: “It’s clear that the Richmond & Towers team knows our industry and our target markets inside out, and has built up an impressive network of specialist media contacts. Their hit rate at delivering strong results for businesses like ours speaks volumes, and we have absolute confidence that they are the best people to help us raise EndoTherm’s profile among key audiences. We are very pleased to be working with them.”