Richmond & Towers, food and drink PR specialist, has won Pukka’s trade and consumer PR and social media account following a competitive pitch process.
The announcement
follows a hugely successful year for R&T, which has featured multiple award
wins and the addition of several high profile accounts to its roster, including
Westons, Estrella Damm, pladis and Nestlé Skin Health.
R&T’s answer to the brief will support Pukka’s ambitious growth strategy and goals of building on the brand’s strong family heritage, as well as cementing Pukka’s position as the nation’s favourite hot pie brand.[i]
Richmond & Towers will become Pukka’s fully integrated trade and consumer PR and social media agency.
“We are delighted to appoint such a talented and award-winning agency. It’s a hugely exciting time for Pukka and therefore essential we have a trusted partner working closely with us to develop innovative and standout ideas,” explains Cranston. “Richmond & Towers demonstrated passion, expertise and enthusiasm for the brand and I am excited to welcome them into our team.”
Rob Metcalfe, R&T CEO adds, “Pukka makes people happy. A really good hot pie is one of life’s pleasures and Pukka makes them brilliantly. We’re very pleased – and very happy – to be working with the UK’s No.1 pie brand on an integrated campaign that will help this great family company reach new heights.”
[i] IRI 52we 24th March 2019
Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more
We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more