Richmond & Towers wins Pukka21st May, 2019 by Anouska Leon
Richmond & Towers, food and drink PR specialist, has won Pukka’s trade and consumer PR and social media account following a competitive pitch process.
The announcement follows a hugely successful year for R&T, which has featured multiple award wins and the addition of several high profile accounts to its roster, including Westons, Estrella Damm, pladis and Nestlé Skin Health.
R&T’s answer to the brief will support Pukka’s ambitious growth strategy and goals of building on the brand’s strong family heritage, as well as cementing Pukka’s position as the nation’s favourite hot pie brand.[i]
Richmond & Towers will become Pukka’s fully integrated trade and consumer PR and social media agency.
“We are delighted to appoint such a talented and award-winning agency. It’s a hugely exciting time for Pukka and therefore essential we have a trusted partner working closely with us to develop innovative and standout ideas,” explains Cranston. “Richmond & Towers demonstrated passion, expertise and enthusiasm for the brand and I am excited to welcome them into our team.”
Rob Metcalfe, R&T CEO adds, “Pukka makes people happy. A really good hot pie is one of life’s pleasures and Pukka makes them brilliantly. We’re very pleased – and very happy – to be working with the UK’s No.1 pie brand on an integrated campaign that will help this great family company reach new heights.”
[i] IRI 52we 24th March 2019