Richmond & Towers Sponsors PRCA Built Environment Group

As Richmond & Towers becomes lead sponsor of the PRCA’s new Built Environment Group, director Katie Watson explains why effective communications is crucial for the sector, and outlines what exciting events are planned for the year ahead.

At
Richmond & Towers we’re passionate about the built environment. And why
wouldn’t we be? This is an area that touches every facet of our lives on a
daily basis – it’s where we live, work, play and visit – day in, day out.

This
is exactly what makes it such a fascinating sector for us as communications professionals.
The audience is vast and varied, the industry (and technology) is fast-evolving
and the issues that impact it are always highly topical.

Over
the past decade we’ve become real experts in every part of this diverse sector
– from the very fabric of a building and its energy supply, right through to
its softer elements, such as interiors, homewares and electrical appliances.

And, during
this time, we’ve seen first-hand the vital role that effective communications
plays for key companies and brands in the sector – whether
it’s through more traditional media relations campaigns, through to high impact
social activations, events, advertising or even crisis management.

In short, our experience shows that the right strategic comms
approach (and the right ideas) really can lead to true business success –
delivering tangible and measurable results. So, it pays to get it right!

Laying
the foundations for a new group

That’s why we’re proud to say that this year, we’ve become the lead sponsor of the PRCA’s newly re-branded Built Environment group – a group that promotes the importance of communications in this sector, and importantly highlights best practice too.

Together with the group’s chair, Julius Duncan (director of the Built Environment Group), we will be hosting a raft of exciting events over the next year, from crisis simulations through to insightful sector knowledge sharing with expert industry speakers.

It’s
all about having a collaborative approach. These events are aimed at bringing comms
professionals (agency, in-house, or independent) together to learn share,
curate ideas and ultimately champion this exciting industry.

As we move towards an increasingly energy-efficient, smarter way of living, this is a particularly exciting time to be part of the built environment communications debate, and we can’t wait to get started.

The first event will be taking place this Summer, (more details to follow). To register your interest in joining the group, please email:
isobel.arrowsmith@prca.org.uk