Richmond & Towers inspires the nation to ‘Live Colourfully’ with G’s Fresh win

Food and drink PR
specialist Richmond & Towers has been appointed by G’s Fresh to launch the
Love Beets brand into Tesco stores across the UK, encouraging shoppers to make
beetroot their must-have dining accessory this summer, and beyond. 

The announcement
follows a hugely successful year for R&T, which has featured multiple award
wins and the addition of several high-profile accounts to its roster, including
Pukka, Estrella Damm, pladis and Nestlé Skin Health.

R&T’s answer to G’s
Fresh brief for Love Beets brings a combination of high-impact PR activity,
content creation and social media strategy to the fore, with a creative ‘Live
Colourfully’ campaign that positions its unique beetroot range as a simple way
to add a deliciously healthy splash of colour to everyday dishes all year.  

R&T’s managing director Nikki Thomson explains: “We have a history of handling successful brand launches in the UK, as well as a wealth of fresh produce experience under our belt. We’re delighted to have the opportunity to put this expertise to work for the Love Beets brand, and inspire shoppers up and down the country to discover their one-of-a-kind range of beetroot products with a fun, compelling and creative campaign to drive rate of sale and really make an impact.”

G’s Fresh head of marketing for global brands, Jenni Danby says: “When we saw R&T’s response to our brief we knew immediately that they have the creativity and strategic thinking we need to ensure a stand-out launch for the Love Beets brand in the UK. The creative platform, ‘Live Colourfully’ is spot on, and we’re excited to see it come to life through an integrated PR and social media campaign over the coming months.”

The account will be
handled by R&T’s food and drink division.