Richmond & Towers adds four new clients to its growing roster21st October, 2020 by Anouska Leon
Richmond & Towers has added four new clients to its roster as food and drink continues to be one of the most resilient areas of the global economy during Covid-19.
Pernod Ricard’s Champagne division – Martell Mumm Perrier-Jouët – Masons of Yorkshire gin, Erdinger beer and Rombouts coffee have all handed the London-based agency briefs to help them engage with trade and consumer audiences within the UK and beyond.
The additions follow hot on the heels of a string of new wins for R&T in 2019, during which the 100% employee owned business recorded income growth of nearly 10%.
R&T added Pernod Ricard’s international trade and consumer Champagne brief following a three-way competitive pitch process. The agency also handles accounts for other parts of the Pernod Ricard business, including Irish Distillers, Havana Club, and Pernod Ricard Mexico for its House of Tequila portfolio.
Masons of Yorkshire, meanwhile, has recruited R&T for its best in class, results-based drinks experience as the brand embarks on its next stage of growth nationally and internationally.
R&T has also added a PR and social media brief for German beer, Erdinger, to its Marston’s roster, as the brand looks to grow an even bigger foothold within the UK’s pub, bar and restaurant trade. The agency already handles all UK comms for Marston’s stablemate Estrella Damm.
Last but not least, the R&T team will be spearheading an exciting new launch for Rombouts coffee to help the brand recruit a new generation of shoppers, and drive further growth in retail.
Welcoming the new additions to the agency’s roster, R&T CEO Nikki Thomson comments: “We’re thrilled to add these fantastic brands to our roster, which is testament to the ongoing achievements of our dedicated food and drink experts during these challenging times.”