London PR agency, Richmond & Towers (R&T) has been appointed by two new SaaS (Software as a Service) businesses in as many months, as it continues to grow its specialism in the performance marketing arena.
Already well-known as one of the UK’s top PR and social media agencies, R&T is increasingly growing its reputation as a digital PR agency, delivering performance marketing strategies that engage target audiences, increase awareness, capture market share, and generate high-quality leads.
The appointment by RMS Cloud, an Australian-based property management software provider, sees R&T developing global performance marketing strategies for a host of geographical territories, across multiple verticals within the hospitality sector.
Continuing the theme of working with successful southern-hemisphere SaaS businesses, R&T is building out a strategic plan to support the UK launch and drive high quality leads for New Zealand-based, HazardCo – a digital platform that takes the hard work out of health and safety in the construction industry.
The work for both brands sees the R&T team carry out deep-dive audits, then developing eye-catching creative, compelling messaging, and reaching the target audiences with a multi-channel performance marketing approach, that develops high quality leads for the internal sales teams to convert.
R&T Managing Director, Matt de Leon, said: “RMS Cloud and HazardCo are two fantastic businesses, and we’re very proud they’ve chosen R&T to help them grow globally.
“From paid search and social, to display and SEO, our performance marketing integrates perfectly with our traditional core strengths of PR, social media, content creation and brand consultancy, offering clients a true 360 integrated approach.
“Brands today aren’t just looking for content creation agencies, PR agencies or social media agencies. They’re not even looking for a digital marketing agency. They’re looking for an agency that can do it all, and do it well.”
An experienced agency leader, Matt has a passion for talent development, agency culture, and “what keeps a client up at night”, building a reputation for getting to the root of the problem quickly, and challenging conventional thinking. Running R&T, Matt leans on over 25 years of industry experience, during which he has founded his own award-winning agency, and run campaigns for some of the world’s leading brands.
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