Richmond & Towers is celebrating the successful launch of its new MediaSmart division – a distinctive personalised approach to advanced media training, helping spokespeople consider and prepare for all types of communication and engagement – after receiving a clean sweep of top-rate feedback from its first clients.
Launched by three experienced [R&T] media trainers who
are also hands-on strategic communication consultants, MediaSmart offers
clients the opportunity to choose from a range of coaching modules that match
their most urgent requirements, which are then further tailored to individual
needs and circumstances.
The result is a bespoke service that can cover anything from
unravelling candidates’ most relevant media landscape landscapes and developing
key messages, to issues and crisis management, thought leadership, internal
communications and how to communicate effectively in the social and digital
world.
MediaSmart consultant Simon Mowbray explains: “We launched
MediaSmart in the knowledge that unfocused generic media training is often a
waste of time and money for spokespeople in companies and organisations, whereas
bespoke media coaching related to the targeted delivery of compelling key
messages is a smart investment.
“We are therefore delighted to report that the first
candidates to pass through MediaSmart clearly agree that we are successfully
bringing this philosophy to life.”
Asked to mark their course out of a maximum five marks
against three criteria – Usefulness, Relevance, and Coaches – all 15 candidates
to have passed through MediaSmart courses since the start of 2019 awarded top
marks across the board, with summary comments including “excellent”, “builds
confidence” and “fantastically educational”.
“The theory, exercises and feedback offered by MediaSmart are great, whilst learning how to focus on key messages, even when under pressure, in a credible and relevant way has already proved invaluable in preparing me for the interviews I have since completed both broadcast and leading business to business media,” explains David Jiscoot, Marketing Director at Alpro UK & Ireland, who has been among the first candidates to be put through their paces.
Kevin O’Gorman, Head of Maturation at Irish Distillers –
maker of the world-leading Irish whiskey Jameson – adds: “The practice interviews
were really useful. We should repeat this every 1-2 years to keep refreshed.”
As well as Mowbray, MediaSmart is headed by coaches Robert
Metcalfe and Ian Jesnick. All have experience of delivering best in class
strategic consumer and business to business communication consultancy to start-ups,
SMEs, blue chips, multinationals and organisations operating in today’s fast
changing media landscape. The management team also includes MediaSmart business
development director Anouska Leon.
Companies, organisations and their existing and potential
spokespeople can get more information about MediaSmart, and initiate receipt of
a personalised quotation for media coaching at https://mediasmart.training/
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