Richmond & Towers Celebrates Successful Launch of MediaSmart7th May, 2019 by Simon Mowbray
Richmond & Towers is celebrating the successful launch of its new MediaSmart division – a distinctive personalised approach to advanced media training, helping spokespeople consider and prepare for all types of communication and engagement – after receiving a clean sweep of top-rate feedback from its first clients.
Launched by three experienced [R&T] media trainers who are also hands-on strategic communication consultants, MediaSmart offers clients the opportunity to choose from a range of coaching modules that match their most urgent requirements, which are then further tailored to individual needs and circumstances.
The result is a bespoke service that can cover anything from unravelling candidates’ most relevant media landscape landscapes and developing key messages, to issues and crisis management, thought leadership, internal communications and how to communicate effectively in the social and digital world.
MediaSmart consultant Simon Mowbray explains: “We launched MediaSmart in the knowledge that unfocused generic media training is often a waste of time and money for spokespeople in companies and organisations, whereas bespoke media coaching related to the targeted delivery of compelling key messages is a smart investment.
“We are therefore delighted to report that the first candidates to pass through MediaSmart clearly agree that we are successfully bringing this philosophy to life.”
Asked to mark their course out of a maximum five marks against three criteria – Usefulness, Relevance, and Coaches – all 15 candidates to have passed through MediaSmart courses since the start of 2019 awarded top marks across the board, with summary comments including “excellent”, “builds confidence” and “fantastically educational”.
“The theory, exercises and feedback offered by MediaSmart are great, whilst learning how to focus on key messages, even when under pressure, in a credible and relevant way has already proved invaluable in preparing me for the interviews I have since completed both broadcast and leading business to business media,” explains David Jiscoot, Marketing Director at Alpro UK & Ireland, who has been among the first candidates to be put through their paces.
Kevin O’Gorman, Head of Maturation at Irish Distillers – maker of the world-leading Irish whiskey Jameson – adds: “The practice interviews were really useful. We should repeat this every 1-2 years to keep refreshed.”
As well as Mowbray, MediaSmart is headed by coaches Robert Metcalfe and Ian Jesnick. All have experience of delivering best in class strategic consumer and business to business communication consultancy to start-ups, SMEs, blue chips, multinationals and organisations operating in today’s fast changing media landscape. The management team also includes MediaSmart business development director Anouska Leon.
Companies, organisations and their existing and potential spokespeople can get more information about MediaSmart, and initiate receipt of a personalised quotation for media coaching at https://mediasmart.training/