R&T Boosts Food & Drink Roster with Two Major Client Wins
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24th April | Nikki Thomson back

RICHMOND & TOWERS BOOSTS FOOD & DRINK ROSTER WITH TWO MAJOR CLIENT WINS

Richmond & Towers (R&T), a leading PR and social agency, has been appointed by two major new clients – Rustlers and Peter’s Yard.

These significant wins further cement R&T’s reputation as a powerhouse in strategic brand communications and food and drink PR and mark another year of rapid growth for the 100% employee-owned, B Corp certified agency.

Rustlers has enlisted R&T to help boost brand awareness and consideration through creative campaigns that shake up perceptions and encourage trial. R&T’s remit will include PR, social media, influencer marketing and experiential activations – including high-impact events to tap into key calendar moments and wider brand campaigns.

Rebecca Simpkin, Senior Brand Manager at Rustlers UK, says:

 

 

The R&T team instantly ‘got’ our brand, and their creativity and enthusiasm lit up the room. They’ve already delivered two stand-out, culturally-relevant campaigns that have resonated with our audience, and we’re excited to see how they continue to push boundaries in the year to come.

Meanwhile, Peter’s Yard – part of the Lotus Bakeries Group – has chosen R&T to help cement the brand as the nation’s go-to for premium sourdough crackers and crispbreads by driving visibility during the all-important Easter sales period. The project will include a combination of product placement, media gifting and high-impact profile opportunities – all designed to amplify the brand’s ‘It all rests on a great cracker’ campaign.

Jo Agnew, Marketing Director at Lotus Bakeries, Natural Foods, comments:

With R&T’s reputation for smart, strategic consumer PR campaigns, coupled with their unrivalled food industry expertise, we’re confident they’re the right agency to help give Peter’s Yard the visibility it deserves during the Easter sales period, and beyond.

R&T CEO, Nikki Thomson, says:

With a heartland in food and drink, these are dream clients to welcome into the fold at R&T – each with a unique story to tell. Our team is passionate about delivering high-impact PR and social strategies that deliver tangible results, and we’re delighted to have the opportunity to help Rustlers and Peter’s Yard to achieve their goals.

Rustlers and Peter’s Yard join R&T’s roster of food and drink clients, which includes Ocado, Pukka, Havana Club, Whyte & Mackay, Carlsberg Britvic and Westons Cider.

 

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