The Great British Christmas 2025 Survey | R&T
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The Great British Christmas 2025 Survey

STOP GUESSING WHAT CHRISTMAS 2026 WILL LOOK LIKE.

See the data that shows how Britain really experienced Christmas 2025 – and what it means for your next campaign.

Most Christmas strategies rely on outdated assumptions and recycled trends. This report helps you build yours on reality.

The Great British Christmas 2025 Survey gives you a clear, evidence-based view of how people actually behaved last Christmas – so you can plan with confidence, not instinct.

  • 2,000 UK adults surveyed
  • 126-page evidence-led report
  • Actionable Christmas 2026 planning insights

Built for brand, marketing, insights and commercial teams shaping their most important trading period.

£1,250.00 + VAT

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MAKE BETTER DECISIONS WITH REAL EVIDENCE.

The Great British Christmas 2025 Survey reveals what people actually did, felt and spent last Christmas – so you can make better decisions, reduce risk, and outperform competitors.

Essential for teams shaping Christmas 2026, inside, you’ll uncover:

  • The trade-off between emotional importance of Christmas vs financial pressure
  • The elements of Christmas consumers will protect vs the areas they will cut back
  • The tension between indulgence and guilt
  • The role of hosting, gifting and family expectations
  • How different social groups, genders, ages celebrate Christmas
  • Implications for brands and organisations

This isn’t just data. It’s what to do differently in Christmas 2026.

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WHY DOES THIS MATTER NOW?

  • Planning for Christmas 2026 is already underway.
  • Budgets are being shaped. Campaign directions are being set. Strategies are being locked in.
  • If those strategies are wrong, performance suffers – and by the time you realise, it’s too late to fix.
  • This report helps you get it right the first time.
  • Every major Christmas decision you make – budget, messaging, timing – depends on understanding how people actually behave.
  • This report gives you that clarity.

 

Buy now and get ahead of Christmas 2026

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WHAT IS INSIDE THIS REPORT?

126 PAGE, IN-DEPTH REPORT, BASED ON A SURVEY OF 2,000 UK ADULTS BETWEEN DECEMBER 27TH – 31ST 2025

  • How does Britain really feel about Christmas?
  • Are brands mistaking participation for enthusiasm?
  • Is the “Big Christmas” on the way out?
  • Is Christmas joy being squeezed by financial pressure?
  • What are the most important moments of Christmas?
  • Is the future of Christmas about doing more, or doing it differently?
  • What does an “alternative Christmas” look like?
  • What do non-celebrants do?

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WHO THIS IS FOR

This is built for teams responsible for delivering commercial results at Christmas, including:

  • Brand & marketing leaders
  • Insights & strategy teams
  • Commercial & sales decision-makers

Especially relevant for:

  • Retail
  • Food & drink
  • Hospitality & leisure
  • Travel & tourism
  • Pubs & restaurants
  • Clothing & fashion
  • Consumer electronics

If Christmas performance matters to your business, this matters to you.

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BUY NOW AND GET AHEAD OF CHRISTMAS 2026

You can purchase the report via credit / debit card or Paypal. For both options, just click proceed to payment on the checkout.

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Click forward to your finance team to email this page to the right person to purchase on your behalf.

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About Richmond & Towers
Richmond & Towers is a 100% employee-owned, B Corp-certified PR and social media agency based in London. With a people-first ethos, a strong sense of purpose and a commitment to long-term impact, the agency delivers PR, social and integrated communications with a conscience. 
About Possibility?
Possibility? exists to help brands grow by truly understanding the people they serve and the categories they compete in. When decisions are rooted in real consumer insight rather than guesswork, success becomes far more likely and the risks become smaller. Whether you need innovation support, strategic direction, or someone to design and run your insight programmes, Possibility? brings clarity, momentum and practical guidance. We help you see what is possible in a way that is efficient, affordable, and grounded in evidence.

Terms & Conditions
This product is a digital report. Once purchased, you’ll receive access via email. No physical items will be sent. The report is licensed for use within your organisation only. It may not be shared, resold or republished or distributed externally. The findings are based on survey data with CensusWide and are intended to inform marketing strategy, planning and trend forecasting. They should not be treated as legal, financial or professional advice. All insights are drawn from anonymised research. Individual respondents cannot be identified. Due to the digital nature of the product, we’re unable to offer refunds once access has been granted. All content, data and analysis remain the intellectual property of The Great British Christmas 2025 Survey. While we take care to ensure accuracy, insights reflect attitudes and behaviours at time of research – December 2025 – and may evolve over time. 

 

 

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