A long time ago social media brand marketing was about presence. AKA have a profile, post sometimes, ride the trends. Today? Well, if your brand still treats social as a checkbox activity, you’ll get drowned in the noise. It’s no longer about presence. It’s about making a presence. At R&T,… Read more
If you’re part of the food and drinks universe, you’ll know that there’s been a lot of talk over the past few years about Gen Z turning away from alcohol and the rise of no & low. And for good reason…it’s true. Drinking dropped, and a more mindful, selective culture… Read more
Food and drink marketing is shifting again. From January, new guidelines on ‘less healthy food’ (LHF) promotions will land, with voluntary compliance encouraged from early October. These measures build on the HFSS legislation already in place. The purpose is clear – to limit children’s exposure to high fat, salt and… Read more
