Cetaphil Skincare appoints Richmond & Towers to handle UK PR & social media

15th February, 2019 by Anouska Leon

Global skincare brand Cetaphil, has appointed London lifestyle PR agency Richmond & Towers (R&T) to handle its UK PR and social media following a competitive pitch.

Combining social media strategy, content creation, influencer & media relationship building, and consumer & influencer events, the agency will be tasked with increasing awareness of the brand amongst its 16-34 year old audience.

The PR and social media campaigns will position Cetaphil as the product for all those that care about their skin, and not purely just sensitive skin users.

Trusted by dermatologists, beauty industry insiders and celebrities the world over, Cetaphil has developed a global cult following. Its range of products, which includes skin cleansers and moisturisers, help all skin types to achieve optimum condition by being better equipped to defend against moisture loss and withstand external irritation.

Overseen by Deputy Managing Director, Matt de Leon, the account will be handled by R&T’s lifestyle division, with strategic input from the agency’s Head of Social, Dylan Patel. The team will report into Alessandra Godio, Head of Marketing Northern Europe for Nestle Skin Health (trading as Galderma (UK)).

de Leon comments: “Cetaphil has such a cult following across the globe, it seems incredible that it’s not as famous as it deserves to be here in the UK.  We’re excited to be working with the brand team to build its UK following, and show British consumers what they’ve been missing out on.”

Alessandra Godio said: “We were impressed by R&T’s experience, creativity, passion and enthusiasm. In selecting them as our PR, social media and events partner, we knew we were getting a strategically minded, creative agency who we could rely on, and who would be a great fit with our own team.”