9th December | Andrea Garvey back

Account Executive

Time for your next step in the world of PR and social? You love the buzz of PR and you’re experienced in creating social media content for brands? We’re listening… If food and drink brands are your thing, you’ve had a taste for the industry, and you’re hungry for more, then get a load of this… We’ve got an amazing PR & Social Media Account Executive position freshly available for someone looking for their next opportunity in the world of PR and social. “TELL ME MORE!” We hear you say… We’re a leading Food & Drink brand engagement agency, working with some of the UK’s top brands. For us, each and every day revolves around food and drink (it’s a hard life!). We chat to journalists, create scroll-stopping content, partner with influencers, write (and win) award entries, and throw unreal events to make sure our clients are hitting the headlines AND making waves on social. And we want to get YOU involved in making it all happen! What you bring to the table… You’ll have some PR and social media experience, an understanding of the UK media landscape, love of food and drink, and a can-do attitude. Up to 2 years’ experience (ideally agency experience) of delivering integrated social media and PR campaigns, or standalone PR or social media programmes Experience working across a mix of FMCG (food and drink) clients Knowledge of the UK media landscape – consumer and trade, and press office experience Experience of developing copy for different audiences including consumer and trade comms as well as social media content creation And what’s in it for you? We nurture and retain the PR and Social stars of tomorrow, so you’ll benefit from comprehensive training and development opportunities. We’re 100% employee owned and B-Corp certified, meaning everyone in the team is even more committed to making R&T a great place to work and doing the best for the environment around us. Oh, and we all benefit from annual income tax-free bonuses, too!* We’re sociable, with regular team and monthly company-wide get-togethers, an annual overseas trip, and a summer party. We’re flexible, so you’ll find your own working rhythm, splitting time between our Farringdon office, your home or even the coffee shop down the road. Plus, you’ll have access to private healthcare and 24/7 counselling through our Healthy Minds programme. So, what kind of things will you be working on? Press office, learning how to pitch perfectly to secure coverage for your clients PR campaigns, working with the team on outreach and project elements Creation of savvy social plans, including copywriting, briefs for design Content management, scheduling and paid promotion Influencer campaigns, starting briefs and helping with content approvals Developing wrap reports, looking at how campaigns and content performed, sharing learnings and using these to inform the next time around – constantly pushing to take things to the next level + more exciting projects as you grow So, what’s next? Like what you see? Send us your CV. (Rhyme intentional). Oh, and include a cover letter telling why this is the right role for you. Ping these over to Andrea@rtc.london Successful candidates will be invited for virtual interviews. If this goes well, we’d love to welcome you to our London office to meet the team and learn more. *Subject to agency profits, we’re able to offer annual distributions of up to £3,600 per person, income tax-free Salary £26,000-28,000 per annum

29th November | Julia Pietro back

GEN ALPHA IS ENTERING THE WORKFORCE: HOW AGENCIES CAN PREPARE FOR A NEW WAVE OF COLLEAGUES

As agencies are still finding their feet with Gen Z’s unique contributions, it’s time to gear up for the next big wave – Gen Alpha. Born between 2010 and 2024, this group is beginning to enter the workforce, starting with work experience and internship roles. As the most digitally native generation yet, they bring a fresh set of expectations, values, and working styles that agencies will need to adapt to. For agencies like Richmond & Towers, which is 100% employee-owned and B-Corp, it’s an exciting but challenging opportunity to learn, grow, exchange and evolve with this new wave of talent.

Digital Fluency Like Never Before

Gen Alpha is immersed in technology in ways even millennials and Gen Z weren’t. From a young age, they’ve been using smartphones, AI, and digital platforms, meaning that this generation will be the most tech-savvy yet. UK-based data from Tech London Advocates reveals that Gen Alpha’s fluency in technology will be crucial as they enter tech-driven environments. For agencies, this means embracing new tools and platforms to meet Gen Alpha’s expectations. Whether through AI-powered creative tools (I have another article on this for you here), automation, or collaborative digital workspaces – investing in the right technology will help agencies adapt.

Values-Driven Culture

Gen Alpha is expected to be even more value-driven than their Gen Z predecessors, with sustainability and social justice being top priorities. A Deloitte UK study highlights that younger generations in the UK are increasingly conscious of ethical and sustainable practices, and this will likely drive their decisions on where to work and which brands to support. Agencies that have already built their foundations on ethical practices—whether through B-Corp and Employee-Owned certifications or strong commitments to social responsibility—are in a prime position to attract this new wave of talent. Mental health and well-being training will also be key, as Gen Alpha will expect a work environment that supports work-life balance.

New Ways of Learning

Gen Alpha’s education has been largely shaped by technology, with many exposed to interactive and fast-paced digital learning environments. A report from the British Educational Suppliers Association suggests that UK students are increasingly engaged with tech-driven education platforms, and this will influence their expectations when it comes to workplace learning. Agencies should be prepared to provide dynamic, interactive training opportunities – and staying up to date is just the beginning. Whether it’s self-paced learning modules or collaborative, project-based experiences, Gen Alpha will thrive in environments where they can take charge of their own learning. We’ve found that introducing digital tools into our onboarding and training processes here at Richmond & Towers has benefitted both new joiners and existing team members, keeping everyone engaged and up to speed.

Workplace Communication: More Casual, More Digital

When it comes to communication, Gen Alpha is likely to favour informal, digital-first methods. Raised in an era of instant messaging, TikTok, and memes, they’ll bring a more casual style to workplace interactions. According to a Pew Research report, younger generations are increasingly blending personal and professional communication styles, something agencies might consider. We’ve already seen the benefits of adopting more flexible communication methods within our agency, using tools like Teams and other digital platforms (as an early Gen-Zedder with strong millennial tendencies, I personally LOVE Trello) to keep things quick, transparent, and informal. It creates an agile and responsive environment that aligns well with how Gen Alpha is likely to operate.

Preparing for the New Wave

The arrival of Gen Alpha is an opportunity for agencies to rethink how they work, communicate, and support their teams. While we’re still getting to grips with the impact of Gen Z, Gen Alpha promises to bring even more transformation. By being flexible, values-driven, and tech-forward, agencies can ensure they’re ready for this next wave of talent—and the fresh perspectives they’ll bring.

4th September | Matt de Leon back

Richmond & Towers Expands Digital PR Portfolio with RMS Cloud and HazardCo Wins

London PR agency, Richmond & Towers (R&T) has been appointed by two new SaaS (Software as a Service) businesses in as many months, as it continues to grow its specialism in the performance marketing arena. Already well-known as one of the UK’s top PR and social media agencies, R&T is increasingly growing its reputation as a digital PR agency, delivering performance marketing strategies that engage target audiences, increase awareness, capture market share, and generate high-quality leads. The appointment by RMS Cloud, an Australian-based property management software provider, sees R&T developing global performance marketing strategies for a host of geographical territories, across multiple verticals within the hospitality sector. Continuing the theme of working with successful southern-hemisphere SaaS businesses, R&T is building out a strategic plan to support the UK launch and drive high quality leads for New Zealand-based, HazardCo – a digital platform that takes the hard work out of health and safety in the construction industry. The work for both brands sees the R&T team carry out deep-dive audits, then developing eye-catching creative, compelling messaging, and reaching the target audiences with a multi-channel performance marketing approach, that develops high quality leads for the internal sales teams to convert. R&T Managing Director, Matt de Leon, said: “RMS Cloud and HazardCo are two fantastic businesses, and we’re very proud they’ve chosen R&T to help them grow globally. “From paid search and social, to display and SEO, our performance marketing integrates perfectly with our traditional core strengths of PR, social media, content creation and brand consultancy, offering clients a true 360 integrated approach. “Brands today aren’t just looking for content creation agencies, PR agencies or social media agencies. They’re not even looking for a digital marketing agency. They’re looking for an agency that can do it all, and do it well.”