The English Distillery

DISTILLING GREATNESS: AMPLIFYING THE HISTORIC VICTORY OF ENGLISH WHISKY

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The Results

GLOBAL COVERAGE

More than 30 articles appeared in the likes of Mail Online, Forbes, BBC News, The Telegraph and Robb Report

BROADCAST COVERAGE

The trending news resulted in both BBC and ITV News filming at The Distillery and broadcasting results on national television

REACHING THE MASSES

We got in front of millions of people with our award-winning message - +700 million to be precise

Commercial success

The 2024 allocation of Sherry Cask Matured sold out entirely within 2 weeks, creating a waiting list for the first time for the upcoming 2025 release

The Task

After The English Distillery’s historic ‘World’s Best Single Malt’ accolade, our mission was crystal clear:

Capture global attention and acclaim for all things English Whisky.

How? Generating top-tier press coverage across various media landscapes, to cement The English Distillery’s place on the global map and win over whisky lovers worldwide.

Insight

When you hear ‘World’s Best Single Malt’, Scotch undoubtedly comes to mind, right?

Well, this year marked a groundbreaking shift as The English Distillery proudly became the first English whisky brand to win this prestigious accolade.

Beating the Scots at their own game, we had the golden opportunity to put English whisky in the hearts and minds of whisky connoisseurs across the globe.

The idea & execution

To captivate our three primary media audiences – national & international media, luxury & lifestyle publications, and consumer drinks specialists – we leveraged our first-class media relations skills to develop a bespoke outreach strategy for each.

We leaned into our editorial expertise to craft compelling narratives, highlight the prestige accolade and offer exclusive samples, to convert the news into coverage.

And the results? The coverage poured in far and wide, with this outreach plan paving the way for an always-on campaign that kept The English Distillery in the spotlight year-round.

Redbreast

Jameson

Havana Club

Young’s Beer