Pukka

Supporting the nation’s chip shops

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R&T HELPED PUKKA TO PROTECT ITS CHIP SHOP INDUSTRY HEARTLAND DURING LOCKDOWN

The Results

SALES UPLIFT

32% uplift in pie sales during the week the ads were live

WIDESPREAD SUPPORT

50 fish & chips supported in total

INVALUABLE IMPACT

“Small businesses are among the worst affected by lockdown and Pukka’s help has been invaluable” – Chippy owner

The Task

When lockdown took a bite out of chip shop sales nationwide, Pukka asked us to cook up a campaign to support its long-standing partners through this unprecedented crisis.

INSIGHT

With chippies forced to turn to call & collect and home delivery services overnight, they urgently needed to spread the word to people in the local area.

This meant being where their customers were, aka. social media – with usage at an all-time high during lockdown. But for many, this was brand-new territory…

THE IDEA & EXECUTION

With some chip shops more ‘social savvy’ than others, we whipped up a social advertising campaign to help owners let locals know they were open for business. Think personalised dark ads targeted at chippy owners’ local communities to drum up orders – with step-by-step social media toolkits thrown in for good measure.

And to help as many business owners as possible, we advertised the free offer online – and Pukka spread the word via POS with customers’ weekly pie deliveries.

The Client Take

“This last year has been challenging for fish & chip shops, but R&T worked with us to find ways that we could help the industry navigate these difficult times. They created a campaign that reached chippy owners and their customers across all touchpoints, and positively impacted their bottom line. The feedback from these independent businesses showed we helped them to get back on their feet, widen their customer base, and ultimately drive sales – which is exactly what we set out to do.”

Rachel Cranston, Head of Marketing & Innovation Pukka

British Poultry Council

Brooklyn Pilsner

Estrella Damm

Pukka