Nemiroff

Celebrating the spirit of Nemiroff

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The Results

128M+ opps to see

with standout features in Forbes, The Luxury Report, and Mail Online.

13 organic articles

generated across high-profile media outlets.

Event success

17 media invited, gaining unique access to Nemiroff, its spokespeople and footballing legends.

Digital dominance

Partnerships delivered 166,744 ad impressions and 1.12M Taboola pop-up impressions.

The Task

Amplify Nemiroff's 'That’s My Spirit' campaign and the brand’s new partnerships with four Premier League clubs (Everton, Aston Villa, West Ham & Fulham) to football and spirit enthusiasts alike. The end goal? Build emotional connections and showcase Nemiroff De Luxe to the world.

Insight

Football is more than just a game – it’s a unifying force. By pairing Nemiroff’s heritage with the passion of football, we had a unique opportunity to connect with fans on an emotional level. The Premier League provided the perfect platform to celebrate shared values of resilience, legacy, and excellence.

The idea & execution

We kicked things off by recruiting a selection of the world’s leading influencers, lifestyle and drinks media to experience the spirit of Nemiroff at an iconic event at Tate Modern. Crafting bespoke narratives for target media in the luxury, lifestyle, drinks and B2B spaces, we ensured the story resonated with their diverse audiences. Stretching beyond the event, we cooked up creative gifting campaigns for international media and strategic partnerships with major regional media titles covering the partnership club’s heartlands, including Birmingham Live, Liverpool Echo, and Football.London. This multi-faceted approach maximised visibility and created lasting connections among a future loyal fanbase.

Brooklyn Pilsner

Havana Club

THE ENGLISH DISTILLERY

WHYTE & MACKAY