The Client Take
“We’re on a mission to build brand love and favourability, and a huge part of that is about aligning Alpro with culturally-relevant calendar moments, people and trends. We always look to R&T to deliver on this front, because they never miss the mark – and the creativity they showcased for National Tea Day was second to none. The content was hilariously entertaining whilst still delivering a clear brand reason-to-be – and, importantly, shifting the dial when it comes to how consumers perceive and engage with our brand.”
Ellie Jones, Brand Manager Alpro