It’s fair to say that the impending withdrawal of Great Britain from the European Union has been one of the most talked about, incorrectly predicted and probably most misunderstood phenomena in recent memory (well, until America trumped us, anyway).
Far from the doom and gloom foreseen by the economic elite following last June’s surprise referendum result, Britain is currently beating growth forecasts, defying the analysts to remain very much open for business.
So what is the outlook for British brands? Well for those trading off the values and virtues of British quality, the outlook appears to be bright.
Take Richmond Towers client Franklin & Sons, for example. The premium British tonics, mixers and soft drinks specialist is enjoying impressive growth both at home and abroad, having just entered its 30th international market.