Marlise Green, Author at Richmond & Towers
24th April | Marlise Green back

Covid-19 Communications Q&A: Key insights from Rob Metcalfe and Matt de Leon

Our chairman, Rob Metcalfe, and MD, Matt de Leon, have been working within marketing and communications industries for *ahem*, let’s just say more years than any (poor mathematician of a) PR can count.

With so much experience at their fingertips as a result of successfully helping brands and organisations navigate recessions and crisis for over half a century (collectively), we took the opportunity to host a virtual Communications Q&A where business owners, marketing and communications professionals could seek bespoke advice from two of the best in the business.

Following glowing feedback, we’ll be hosting future Covid-19 Q&A sessions, so be sure to check out our Twitter or LinkedIn for dates and more information. In the meantime, here’s four key insights from yesterday’s chat.

Stay authentic, don’t
lose sight of your brand positioning and core brand values. Despite being in a
crisis, it’s your tried and tested comms route that will always help to
strengthen your relationship with consumers Don’t change your strategy for this period (it’s too fast moving), but also be prepared to take advantage of tactical opportunities.. When making decisions, it’s important to remember that disposable incomes are shrinking so value will become more important to consumers temporarily. In the long term, it’s unlikely that things will change that much, people still want the same things after all. Don’t just focus on the now and neglect the future. History shows that, in a crisis, most brands cut their marketing spend for short term profit benefits without remembering that the seeds sown now will make for a successful 2021. The smarter move is to let your competitors cut their spend on awareness, keep yours the same and just sit back and watch your increased excess share of voice grow. It’s proven that if you do this, your market share will follow*. Brands shouldn’t worry about looking chaotic at this time, as they can actually be viewed as creative, adaptable, flexible and entrepreneurial. That being said, whatever changes are made in light of Covid-19 must feel authentic to brand principles and not purely for commercial gain. * Read more

16th August | Andrea Garvey
OUR STANDARDS

We have been awarded the PRCA Gold CMS Award for achieving CMS certification for 17 years of continued excellence. The Communications Management Standard (CMS) is awarded by the PRCA (Public Relations and Communications Association) to companies who demonstrate operational excellence. We are audited annually and scored on nine core areas… Read more

13th June | Rob Waldon
CHEERS TO US (AND AN INCRED FEW MONTHS…

We can’t lie – it’s been a great start to 2023. And now we’re almost halfway through the year, we wanted to fill you in on what’s been keeping us busy. We’ve had plenty to celebrate over the last couple of months: amazing new clients, incredible award wins… a brand-spanking-new… Read more

8th June | Rob Waldon
Influencer Marketing Digest – What Are The Experts…

I’m going to kick this off with a good ol’ cliché, because that’s what all decent blogs do: in a world that’s changing at a rapid pace, it’s no surprise that influencer marketing is moving just as quickly. Read more

Load more