19th June | Katie Watson back

Richmond & Towers Sponsors PRCA Built Environment Group

As Richmond & Towers becomes lead sponsor of the PRCA’s new Built Environment Group, director Katie Watson explains why effective communications is crucial for the sector, and outlines what exciting events are planned for the year ahead.

At
Richmond & Towers we’re passionate about the built environment. And why
wouldn’t we be? This is an area that touches every facet of our lives on a
daily basis – it’s where we live, work, play and visit – day in, day out.

This
is exactly what makes it such a fascinating sector for us as communications professionals.
The audience is vast and varied, the industry (and technology) is fast-evolving
and the issues that impact it are always highly topical.

Over
the past decade we’ve become real experts in every part of this diverse sector
– from the very fabric of a building and its energy supply, right through to
its softer elements, such as interiors, homewares and electrical appliances.

And, during
this time, we’ve seen first-hand the vital role that effective communications
plays for key companies and brands in the sector – whether
it’s through more traditional media relations campaigns, through to high impact
social activations, events, advertising or even crisis management.

In short, our experience shows that the right strategic comms
approach (and the right ideas) really can lead to true business success –
delivering tangible and measurable results. So, it pays to get it right!

Laying
the foundations for a new group


That’s why we’re proud to say that this year, we’ve become the lead sponsor of the PRCA’s newly re-branded Built Environment group – a group that promotes the importance of communications in this sector, and importantly highlights best practice too.

Together with the group’s chair, Julius Duncan (director of the Built Environment Group), we will be hosting a raft of exciting events over the next year, from crisis simulations through to insightful sector knowledge sharing with expert industry speakers.

It’s
all about having a collaborative approach. These events are aimed at bringing comms
professionals (agency, in-house, or independent) together to learn share,
curate ideas and ultimately champion this exciting industry.

As we move towards an increasingly energy-efficient, smarter way of living, this is a particularly exciting time to be part of the built environment communications debate, and we can’t wait to get started.

The first event will be taking place this Summer, (more details to follow). To register your interest in joining the group, please email:
isobel.arrowsmith@prca.org.uk

14th October | Matt de Leon
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I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
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15th November | Katie Watson back

Sunsquare picks Richmond & Towers to light up its comms

Skylight specialist Sunsquare has appointed built environment PR specialists, Richmond & Towers to launch a high-impact, integrated PR campaign – one that builds the brand amongst core customer audiences and ultimately drives sales of its market-leading rooflights. Sunsquare designs and manufactures the safest, highest quality skylights on the market today. In fact, it’s the only company in the world to hold a BSI kitemark, which means its products have been tested to absolute destruction. The result?  People can rest assured that the glass over their heads is not only 100% safe, but rooms are kept warmer, drier, brighter (without harmful UV rays) and more energy efficient. A key part of Richmond & Towers’ campaign will focus on putting Sunsquare firmly on the map amongst its key audience of architects and specifiers, as well as homeowners and selfbuilders. Sunsquare Managing Director Justin Seldis says: “I’m really excited to be working with real experts in our sector. This team not only has extensive industry experience, but an excellent black book of contacts that should really leverage the Sunsquare brand in all the right places. They’ve come up with an integrated PR, social and advertising campaign that will give Sunsquare the share of voice and exposure it needs in what’s a highly competitive market space.” R&T Director Katie Watson adds: “Not only is Sunsquare a trend-setter in Skylight design, it’s leading the way in setting industry quality standards – so there’s no shortage of great things to shout about. At the very heart of our campaign will be targeted, compelling content and through a multi-channel approach, we’ll work hard to maximise brand visibility and establish a trusted, expert voice for the business and its spokespeople. As specialists in the built environment, we know how to effectively target Sunsquare’s core audiences and ultimately deliver real business results – and we can’t wait to get started!”

14th October | Matt de Leon
Climate Change, Sustainability and Our Role In It

I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
Confused by media? For the uninitiated it’s about…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more

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Running a London PR & digital agency is a competitive business, and the one thing that keeps Richmond & Towers ahead of the rest, and makes us what we are, is our people. So, we’re thrilled to announce promotions to: Read more

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5th April | Katie Watson back

Did you get April fooled?

It’s a bit of an age-old tradition for brands (and media) to use April 1st as an opportunity to play pranks on the public, but did you get caught out this Easter Sunday? Did you peruse the headlines and think – hmm, chocolate burgers and sourdough coca cola, delicious! Or, wow – Prince Harry is having his stag do on a spiritual yurt retreat in Wales, that’s not like him! Or, like me, have you been caught out in the past and do you now cynically scan the papers each April 1st desperately searching for the gags? Whether you spotted this year’s hoaxes or not, there were plenty, and despite this tradition going on for as long as I can remember, a number of brands (often the same ones!) continue to see April 1st as their chance to show off their sense of humour – all whilst vying for column inches and social shares along the way. Personally I think a practical joke is highly unlikely to help meet your communications objectives, and as we’ve talked about in a recent blog, in a time of fake news, do we really want to focus on misleading people? It can also be a risky business, as an ill-advised gag that falls flat could do serious harm to a brand. That said, it doesn’t seem to stop me curiously checking out what intentional ‘fake news’ has graced the papers each year. So, if April Fools completely passed you by, and you’re now wandering around thinking Trump quit Twitter or worse, you’re considering buying some ‘flirt-tea’ tea from Durex then it’s probably worth a quick recap of some of the stories that made the headlines. The Topical:
The Observer ran with its own topical Brexit-themed prank this year, reporting that an Italian firm was going to cash in on creating official Brexit and Remain emojis. Nicknamed the ‘Brexit Bulldog’ and ‘Starry Blue,’ people would be able to use the emojis to give their social media profiles a ‘brand identity.’ This one even fooled BBC Breakfast presenters live on air, but the clue was in the by-line, Scherzo Primavera (Italian for Spring joke!) The Predictable:
It wouldn’t be April Fools without some weird and wonderful new food or flavours. Chocolate was the theme this year (given it was Easter Sunday), and Burger King jumped on the bandwagon unveiling its new chocolate Whopper burger – delicious! Well, marginally more tasty than the sound of Heinz’s chocolate mayonnaise… Coke also got involved, and the Sunday Mirror ran with a story saying it had released three new flavours aimed at the ‘brunch-loving, super-food-snacking millennial.’ These included avocado, sourdough and wait for it – charcoal. The Comedic:
My personal favourite. SodaStream released SodaSoak, a widget that lets you carbonate your bath (with different levels of carbonation!) and add different delicious fruit flavours. Using Shahs of Sunset celeb Reza Farahan, they released an amusing advert for the product with Reza lying in a fizzy strawberry bath, showing us a whole new way to enjoy sparkling water. The Silly:
I’m pretty gullible but this was a bit too far-fetched even for me. Kraken rum reported a sighting of a 14 metre-long Kraken (giant squid) in the Thames. The giant black cephalopod made a BBC breaking news report presented by Michael Buerk, and you can see it floating past, having climbed on board a pleasure cruiser! The Creative:
Richard Branson is well-known for getting involved in April fool’s pranks, so it’s no surprise to see Virgin joining in. This year saw the launch of the world’s very first in-flight cycling studio with different classes tailored to suit different passengers, from the ‘Jetlag Buster’ to the more relaxed ‘Cruise in the Clouds’ workout. Actually not totally unbelievable! There’s no denying it is all a bit of good fun, but as a tool to deliver real results, I’m not convinced!  

14th October | Matt de Leon
Climate Change, Sustainability and Our Role In It

I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
Confused by media? For the uninitiated it’s about…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more

24th September | Anouska Leon
Celebrating Talent and Nurturing Careers – Richmond &…

Running a London PR & digital agency is a competitive business, and the one thing that keeps Richmond & Towers ahead of the rest, and makes us what we are, is our people. So, we’re thrilled to announce promotions to: Read more

Load more
See our latest work
Visit our portfolio
Read our latest news
Visit all latest news