James Balm, Author at Richmond & Towers
1st November | James Balm back

How to Avoid a Prue Leith Social Media Disaster

Yikes! Great British Bake Off judge Prue Leith experienced a classic social media mishap over Twitter yesterday after revealing the GBBO winner ahead of last night’s end of season finale. I am so sorry to the fans of the show for my mistake this morning, I am in a different time zone and mortified by my error #GBBO. — Prue Leith (@PrueLeith) 31 October 2017 Prue’s blunder led to a barrage of ‘memes’ poking fun at her (which, admittedly, were quite funny). When she finally figures out Prue’s twitter password #GBBO pic.twitter.com/BbVDgpWKva — Ryan (@Ryan__W) 31 October 2017 Meanwhile, Prue’s just paid for roaming data from Bhutan to send an urgent message… #GBBOFinal pic.twitter.com/D9EZxSVimU — eBay.co.uk (@eBay_UK) 31 October 2017
But worst of all, she was met with disappointment and criticism for her mistake. I am so beyond upset that I know who won #GBBOFinal silly Prue!!might not bother watching it now! What’s the point ‍♀️xx — Dani Harmer (@MissDaniJHarmer) 31 October 2017
Prue, who was in Asia when she made her blunder, blamed the time difference, but is that really a valid excuse? After all, her error could have so easily been avoided.
Firstly, she could have used a scheduling tool for any GBBO-show related tweets that stuck to the London Time Zone. But just scheduling tweets can come across as inorganic, and they’re easy to sniff out. So if we had been advising, we would have made sure that Prue and her colleagues had been watching the show in real time – wherever they were – and tweeting live, avoiding any chance of spoilers until they’ve actually happened on TV. And if you really wanted to avoid this kind of mistake for your brand, using a content calendar is your best bet. With an Excel spreadsheet, just lay out your tweets for the month and plan well ahead. This will also help avoid those awkward scheduling mishaps. Finally, to avoid a media meltdown, if all else fails, just use some common sense. And if you’re really not sure – then don’t do it! Or ask the experts – that’s what we’re here for, after all. Prue Leith’s media department rn #GBBOFinal pic.twitter.com/M1yA4jliof — Cromwell (@Cromwell606) 31 October 2017

17th April | Julia Pietro
STAY IN THE GAME: THE VITAL ROLE OF…

Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

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27th July | James Balm back

Top Summer 2017 Food Trends on Instagram

Summer may be coming to an end, but there’s still time to nail those Instagram-ready dishes. If you’ve ever wanted to make the picture perfect meal – there’s some things you could try. Every year a huge number of creative foodies experiment with new looks and ways to frame their food. Thankfully, we’ve kept an eye on them and we reckon we’ve got the key visual trends down. Bowl goals From smoothies to nice cream, foodie bloggers are going bold and colourful with their bowls. Nice cream is just frozen banana blended together – but don’t be afraid to chuck in extra fruit, such as dragonfruit, kiwi, or whatever you fancy. Foodies are also using blue spirulina to give their bowls a sky-coloured aesthetic.   A post shared by Lina Saber (@tropicallylina) on May 20, 2017 at 1:49pm PDT Spread the word The foodies of Instagram are taking toasties to the next level with brightly coloured spreads and plenty of fruit. These photos are being taken overhead, complete with beautiful ingredients. Once again, colour is key! A post shared by Foodbites (@foodbites) on May 6, 2017 at 1:17am PDT Throw some shapes Stars, squares, circles, hearts. Foodies are cutting their food into all sorts of shapes to decorate meals. Or they’re taking a more minimalist approach, organising their ingredients into food art arrangements. A post shared by Foodbites (@foodbites) on May 16, 2017 at 6:03am PDT Be transparent It’s not just about jars any more. It’s about what’s inside your smoothie or chia pot that counts. Foodies are taking full advantage of clear containers to show off their recipes. From fruit pressed against glass surfaces to different coloured layers of smoothie, this trend is all over our Instagram feeds. A post shared by Anett Velsberg (@anettvelsberg) on Jun 23, 2017 at 12:09pm PDT As you know, trends come and go, so don’t expect these images to be so Insta-friendly in 2018. We’ll be keeping an eye out for what Autumn has to offer, so watch this space. A post shared by ~ Kirsten ~ (@thehealthyhazelnut) on May 11, 2017 at 8:25am 

17th April | Julia Pietro
STAY IN THE GAME: THE VITAL ROLE OF…

Navigating the fast-paced media landscape requires a dedication to innovation and a deep grasp of industry trends. At the heart of this transformation is Artificial Intelligence (AI), a total game-changer reshaping how we handle tasks and workflows. If the thought of this new ‘co-worker’ freaks you out as much as… Read more

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

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