Richmond & Towers has been appointed by energy-saving heating additive EndoTherm to implement a fresh, dynamic approach to b2b PR and marketing – one that drives continued interest and sales for its unique product offering among core trade audiences. Unique product Developed and manufactured in the UK by a team of water treatment experts, EndoTherm helps wet heating systems heat up quicker – delivering significant savings on bills and energy usage. Richmond & Towers’ challenge is to highlight EndoTherm’s USPs to key b2b customer groups, brand-build with existing audiences and raise awareness of EndoTherm among new markets. Ben Sallon, managing director at EndoTherm, says: “We know EndoTherm is an exceptional product. Its ability to deliver substantial savings in a wide range of applications has been proven time and time again through our own projects, as well as through independent testing – so receiving verification from the Energy Saving Trust is the icing on the cake. Now it’s time to really shout about all these benefits, and that’s where Richmond & Towers comes in.” Spreading the word To kickstart the programme, the team is in the midst of spreading the word to key trade media about EndoTherm’s latest accolade: it has become the first product of its kind to be awarded ‘verified’ status by the Energy Saving Trust. Coverage has already begun rolling in across several of the top b2b heating titles, including PHPI, HPM and HVR to name a few. Ben Sallon continues: “It’s clear that the Richmond & Towers team knows our industry and our target markets inside out, and has built up an impressive network of specialist media contacts. Their hit rate at delivering strong results for businesses like ours speaks volumes, and we have absolute confidence that they are the best people to help us raise EndoTherm’s profile among key audiences. We are very pleased to be working with them.”
We have been awarded the PRCA Gold CMS Award for achieving CMS certification for 17 years of continued excellence. The Communications Management Standard (CMS) is awarded by the PRCA (Public Relations and Communications Association) to companies who demonstrate operational excellence. We are audited annually and scored on nine core areas… Read more
We can’t lie – it’s been a great start to 2023. And now we’re almost halfway through the year, we wanted to fill you in on what’s been keeping us busy. We’ve had plenty to celebrate over the last couple of months: amazing new clients, incredible award wins… a brand-spanking-new… Read more
I’m going to kick this off with a good ol’ cliché, because that’s what all decent blogs do: in a world that’s changing at a rapid pace, it’s no surprise that influencer marketing is moving just as quickly. Read more
The government’s Renewable Heat Incentive (RHI) is filling many a column inch at the moment – although arguably for all the wrong reasons. In case you haven’t heard, I’m talking about Northern Ireland’s bungling of the scheme, which the media have dubbed the ‘cash for ash scandal‘. Botched In summary, independent auditors have uncovered some serious flaws in the implementation of the Northern Irish RHI. These have enabled some to exploit loopholes to their financial advantage. In one notable case, a farmer was reported to be earning £1 million of public money to heat an empty shed. When other such examples are taken into account, it’s been predicted that the debacle will cost the taxpayer £490 million. Do subsidies work? As a PR professional who specialises in sustainability and the built environment, I’ve been watching events unfold with both interest and trepidation. During my career, I’ve spent a lot of time talking and writing about the RHI and its importance in driving the UK renewables market forward. But this episode begs the question: do subsidies really work? Personally, I think the scheme’s heart is in the right place. What’s happened in Northern Ireland is unfortunate, but the English, Scottish and Welsh governments must learn from it. If deployed and marketed in the right way, I believe the RHI can and will increase uptake of renewable heat, which is ultimately the goal. After all, we’re a nation lagging seriously behind some of our more forward-thinking European neighbours when it comes to using cleaner, greener energy sources. Something’s got to change, and schemes like the RHI are a crucial catalyst to the transition. The comms challenge The challenge that communications specialists in this area face is spreading the word about subsidies, while simultaneously not letting them overshadow the wider, non-monetary benefits of taking a more sustainable approach to energy. In other words, the success of subsidies depends on them being taken for what they are: one element of a wider strategy. And as with any strategy – not least an effective comms campaign – the key to success is context, messaging, and a carefully considered approach. To discuss your business objectives with Richmond & Towers, and find out how we might be able to help, contact us at anouska@rtc.london.
We have been awarded the PRCA Gold CMS Award for achieving CMS certification for 17 years of continued excellence. The Communications Management Standard (CMS) is awarded by the PRCA (Public Relations and Communications Association) to companies who demonstrate operational excellence. We are audited annually and scored on nine core areas… Read more
We can’t lie – it’s been a great start to 2023. And now we’re almost halfway through the year, we wanted to fill you in on what’s been keeping us busy. We’ve had plenty to celebrate over the last couple of months: amazing new clients, incredible award wins… a brand-spanking-new… Read more
I’m going to kick this off with a good ol’ cliché, because that’s what all decent blogs do: in a world that’s changing at a rapid pace, it’s no surprise that influencer marketing is moving just as quickly. Read more