24th September | Richmond & Towers back

Confused by media? For the uninitiated it’s about to get a whole lot more confusing…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health.

Fast forward 18 months, and that trend has just sped up, right? Well, er, yes, and, er, no. For a while, sales of newspapers fell to an all-time low due to lack of commuter purchases and general ‘living of normal life’ as a result of the dreaded C-word.
During this time, the way we absorb media completely shifted. So much so that it was discovered that people were trusting national media more than their own doctor. Yep, you read that correctly. A shocking statement, but when national media has been our go-to for the past year, it provides further evidence for just how much we rely on and consume media in our day-to-day lives. This was just one of the fascinating insights shared by experts Kantar at a recent PR Moment seminar we attended: Revealed: People’s Media Consumption habits.
Kantar conducted a survey in March 2021 with consumers aged 16-64 to find out their preferences in the growing age of media. In terms of accessing news, these consumers found T.V to be the most dominant source, with Newspaper websites & print coming in second. This promotes a positive message for this area of the industry and predicts a rise in the need for print media again after the decline due to the pandemic.
Other findings discovered that social networks may be the go-to for new food trends and beauty hacks, but didn’t dominate when it came to accessing news, ranking in third, However, this was as expected due to the purpose of these social media apps.
The webinar concluded with a panel discussion from Luke Bigwood, Head of Brand, Communications & Public Affairs at Good Energy; Hannah West, EMEA Communications at Oracle and Anna Salter, Evaluation Director at Kantar. They discussed that due to the rise in media consumption it has now become a lot easier for brands to create multi-channel campaigns, in turn, creating more successful outreach. More traditional and print media also seems to be key, as it is perceived as a trustworthy source for communications. How does the saying go? It’s there in black and white?…
So, what does this mean for brand owners using PR and digital to build relationships with consumers? It seems multi-channel campaigns and building a trustworthy profile on and off line is the key to relationship success.
If you’d like to find out more, contact us at sayhello@rtc.london

14th October | Matt de Leon
Climate Change, Sustainability and Our Role In It

I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
Confused by media? For the uninitiated it’s about…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more

24th September | Anouska Leon
Celebrating Talent and Nurturing Careers – Richmond &…

Running a London PR & digital agency is a competitive business, and the one thing that keeps Richmond & Towers ahead of the rest, and makes us what we are, is our people. So, we’re thrilled to announce promotions to: Read more

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30th June | Richmond & Towers back

Account Manager

Richmond & Towers is looking for a new owner at Account Manager level to join our team and if you’re reading this, chances are you’re looking for a job in comms. Nice! Thing is, there’s only one you and agencies are a dime a dozen, so if you’d like to know why you should consider a career at Richmond & Towers, read on.

The Company R&T (as our friends call us) is a 100% employee-owned brand comms agency with a no BS approach to PR and Digital – and everything in between. Being employee-owned means the only shareholders we distribute profits to are ourselves, and we are genuinely all about our people, our purpose and our legacy. We value and champion diversity, as that’s what enhances the way we work. Our flat structure and open communication empowers every owner to have a say in how the business is run.  Oh, and we’ve got a great benefits package too. Designed by us, for us. The Role Anyway, enough about us. We’re looking for somebody like you to join our growing team as an Account Manager to work on high profile brands including Alpro and Ocean Spray. You’ll have a strong track record in consumer, digital PR and social media in the food/FMCG sector. You’ll also love the buzz of a fast-paced environment where you will be managing a busy consumer press office with your little black book of killer media contacts, an eye for crafting a great story and a passion for achieving outstanding results. We’ll give you the opportunity to develop your career on some of the agency’s most high-profile, big budget brands. In a nutshell, we’re looking for somebody who has: Strong consumer media contacts A creative eye Organised and proactive Great team motivator Strong written skills Finger on the pulse of food and health trends Ambitious to develop your career as an owner of R&T Salary, Benefits and Helpful Info: Salary Range: £30-36K Benefits include: 25 days annual leave Fully flexible working Annual distributions of up to £3,600 tax-free subject to profits Regular team socials Personal wellbeing budget Early finish Fridays Annual winter trip to Europe and Summer Party Access to Healthy Minds, which includes 24/7 access to counselling And lots more (22 other benefits, in fact!) Helpful Information: Start Date: ASAP
Time: 36.25 hours per week
Location: Office in Farringdon plus remote working
Contract: Permanent, Full-Time Process We will be having initial phone calls with prospective candidates, followed by two rounds of interviews either in person or via video conferencing, with successful candidates presenting at their second interview. Think that just about sums everything up! Look, if you’ve made it this far chances are you’re interested. So, what are you waiting for? Fire up that laptop, tinker with your CV, and send it over to andrea@rtc.london so we can see if you’d be a good fit for the role (spoiler: We reckon you might be)

14th October | Matt de Leon
Climate Change, Sustainability and Our Role In It

I’ve always worked in consumer PR and have been lucky enough to work with some of the world’s best brands, from Coca-Cola, Reebok and Samsung, to Shell, Ford and Estrella Damm. And I’ve worked with those brands in environments that many could only dream of, including the Olympic Games, UEFA… Read more

24th September | Richmond & Towers
Confused by media? For the uninitiated it’s about…

Ok, so pre-Covid it was clear that digital was king, print was on the way out, and Joe Wicks was among the UK’s most influential sources for advice on health. Read more

24th September | Anouska Leon
Celebrating Talent and Nurturing Careers – Richmond &…

Running a London PR & digital agency is a competitive business, and the one thing that keeps Richmond & Towers ahead of the rest, and makes us what we are, is our people. So, we’re thrilled to announce promotions to: Read more

Load more
See our latest work
Visit our portfolio
Read our latest news
Visit all latest news