Anouska Leon, Author at Richmond & Towers
7th March | Anouska Leon back

GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG GROUP JOINS CLIENT ROSTER

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery global marketing team, at the Carlsberg Group headquarters in Copenhagen, Denmark. Over the past five years, R&T has successfully collaborated with Carlsberg Marston’s Brewing Company (CMBC) in the UK, supporting brands including Brooklyn Brewery UK, Erdinger, Hobgoblin, Wainwright, Shipyard and Young’s. The agency’s expertise in delivering strategic, impactful, and award-winning creative campaigns has paved the way for this latest addition to its client list. R&T has been at the forefront of managing Brooklyn Brewery’s PR, social, and influencer work in the UK since 2022, successfully elevating brand visibility and engagement within the market. Its commitment to creativity, authenticity, and results-driven strategies has set the stage for the partnership to extend globally. The agency will spearhead Brooklyn Brewery’s social media and PR strategies for Carlsberg markets across the globe, and will leverage its experience and creativity to increase brand awareness, build meaningful and authentic engagement, and drive trial of the brewery’s portfolio of flavourful beers, including Brooklyn Pilsner, Stonewall Inn IPA and Special Effects.

Irina Darling, Global Marketing Manager at Brooklyn Brewery said:

R&T has demonstrated creativity, prowess, initiative, and a deep understanding of the brand, we look forward to kicking off this exciting journey with them. Together, we anticipate a year of dynamic collaborations, strategic campaigns, and impactful storytelling that will further amplify our brand on the global stage.

Matt de Leon, Managing Director at R&T said:

Building on our longstanding partnership with CMBC and our successful track record with Brooklyn Brewery in the UK, we look forward to working with Carlsberg Group and expanding Brooklyn Brewery’s social and PR presence on a global scale. This fantastic win adds to our global roster, which also includes Havanna Club International, and is testament to our team's dedication, love for the brand, and expertise in delivering impactful campaigns that resonate with the right audiences.
4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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3rd October | Anouska Leon back

RICHMOND & TOWERS EXTENDS WHISKY REMIT WITH BRIEFS FROM THE ENGLISH DISTILLERY AND PICCADILY DISTILLERIES

Richmond & Towers (R&T) has secured briefs from whisky makers based in Norfolk and the foothills of the Himalayas, both of which are looking to leverage the agency’s best in class drinks trade and whisky PR credentials. The 100% employee-owned PR and social agency will provide UK and global communications outreach for a series of forthcoming launches from The English Distillery’s Norfolk distillery, starting this autumn. Meanwhile, Piccadily Distilleries, maker of the much acclaimed Indri Single Malt Indian Whisky, has engaged R&T to help the company build a following among trade and consumer stakeholders in the UK. R&T Consulting Director Simon Mowbray says: “As an agency, we’ve been at the heart of the world of whisky for more than three decades, so this is a great opportunity for us to add to our portfolio and share our experience and expertise with two exciting, ambitious and award-winning whisky makers. “We are excited to get the opportunity to help England’s oldest registered whisky distillery to build and reinforce its reputation and mission to create the country’s finest offering of single malt whiskies for discerning whisky drinkers both in the UK and around the world. “And we cannot wait to start introducing UK trade and consumer audiences to the delights of Indri, India’s pre-eminent range of premium and super-premium whisky.” Katy Nelstrop, Marketing Director, The English Distillery, says: “We have been impressed by R&T’s mix of frank and open counsel, combined with the agency’s clear pedigree in securing coverage in tier one titles across the drinks sphere.” Madhu Kanna, Head of International Sales at Haryana-based Piccadily Distilleries, adds: “We are excited to be working with an agency that has such strong credentials across all the trade and consumer audiences that we want to reach out to. We look forward to working together with R&T to build our presence in this key market and beyond.” R&T’s current roster of drink clients includes Whyte and Mackay (maker of The Dalmore, Fettercairn, Jura and Tamnavulin), as well as Havana Club rum, Altos tequila, St Petroni vermouth, Brooklyn Brewery and Westons Cider.

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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13th April | Anouska Leon back

Funkin Cocktails appoints Richmond & Towers to shake up B2B comms

AG Barr’s FUNKIN COCKTAILS appoints food and drink specialist, Richmond & Towers (R&T). The employee-owned PR and social agency will oversee all UK trade communications for FUNKIN across its on and off trade channels. This will communicate the simplicity of the brand’s range of ready to drink nitro cocktails, mixers and purees to bartenders, and support the brand’s grocery retail listings by targeting supermarket buyers and convenience store owners. R&T CEO, Nikki Thomson says: “We’re incredibly excited to partner with FUNKIN and help them shake up their approach to B2B comms for 2023. Already the biggest brand in cocktails, the team has got huge growth ambitions for the year ahead and we’re delighted to be supporting them in their mission to democratise this category.” Ben Anderson, Marketing Director at FUNKIN COCKTAILS adds: “With R&T’s reputation for smart, strategic B2B PR campaigns, plus the clear passion for the drinks industry that emanates from the team, we’re confident they’re the right agency to help give our brand greater prominence across the on and off trade. “While cocktails are more popular than ever, they’re not always perceived to be accessible to everyone. With R&T’s help, we’ll be challenging this and showing decision-makers operating pubs, bars and convenience stores, that FUNKIN is the brand to help them serve up success.” R&T’s current roster of food and drink accounts includes Pukka, Westons Cider and Brooklyn Brewery.

4th April | Nikki Thomson
R&T launches new Trailblazer report

We’ve delved into the minds of some of the biggest brand innovators around to uncover their secrets of success and inspiration. Brands aren’t just threads in life’s fabric; they’re engines of inspiration. Behind these brands are some of the world’s most influential leaders, driving change and innovation. That’s why we’ve… Read more

13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…

It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery… Read more

7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…

Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery… Read more

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