Content Creation

Whether it’s writing for the media or producing content for your sales team, employees, prospects or customers, we ensure your message
lands.

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The Task

Cook up a plan to align Alpro with a culturally-relevant calendar moment.
The goal? Increase brand ‘closeness’ and ‘love’, drive online engagement & send traffic to Alpro’s website.

Our People

We’re the UK’s first 100% employee-owned agency, which makes for a unique working environment where everybody works for themselves and each other.

We value difference and recognise that people from different backgrounds and experiences can bring valuable insights to the workplace and enhance the way we work.

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When we take a brief, step one is to always take a step back and see the big picture.

That means asking all of the right questions to inform our approach. Who are you trying to reach? What matters to these people? How can we craft a brand message that’s really going to strike a chord? And what channels should we prioritise in order to get them on side?

From consumer behaviour reports to trend analysis to social listening, we have access to the intel we need to steer your brand in the right direction and whip up a tailor-made strategy to deliver tangible ROI. Because otherwise, what’s the point?

Our PURPOSE

We’re the UK’s first 100% employee-owned agency, which makes for a unique working environment where everybody works for themselves and each other.
We value difference and recognise that people from different backgrounds and experiences can bring valuable insights to the workplace and enhance the way we work.
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The Humble Brag

TALENT ENGAGEMENT

EIGHT TIMES HIGHER THAN THE INDUSTRY AVERAGE

EXCEEDED WEB TRAFFIC TARGET

230k link clicks to Alpro’s site (vs. 100k KPI)

REACH

1/3 of the UK population reached

Brand Love

Created 240k organic TikTok views & 30k Likes

Insight

Ahead of the Queen’s Platinum Jubilee there was a renewed pride in British traditions including ‘Afternoon Tea’.
And with National Tea Day falling on the same day as The Queen’s birthday, we saw an opportunity to be bold, disruptive & show Alpro in a whole new light.

THE IDEA & EXECUTION

To ‘own’ this cultural zeitgeist, we got the ‘Royal Seal of Approval’ for Alpro’s My Cuppa drink from the UK’s favourite Drag Queens, aka. The Vivienne, Tia Kofi & Victoria Scone.
Together they played the lead role in an innuendo-laden video showcasing – Plant-Based Afternoon Tea Fit for a Queen – with etiquette expert, William Hanson on-hand to test their manners.
Using a strategic mix of earned, organic, owned & targeted paid ads. across Facebook, Twitter, Instagram & TikTok, we sweated the video assets – and sent social media WILD with Reels, Stories, Posts, Likes, Shares, UGC and positive sentiment – even creating convos (and hundreds of upvotes) on cult social platform, Reddit.
British Poultry Council
Alpro

The Client Take

“Richmond Towers’ creative approach and strategic thinking was exceptional and the campaign results have been incredible.”

Karen Alpro
Flahavan’s
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Alpro
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Love Beets Co.
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British Poultry Council
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Pukka
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Cetaphil
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Alpro
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Who are we?

We're employee-owned, and passionate about our people, our purpose and our impact.

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Case Studies

TAKE A LOOK AT THE CAMPAIGNS
WE’VE BEEN COOKING UP LATELY.

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About Us

WE’RE EMPLOYEE-OWNED, AND PASSIONATE ABOUT OUR PEOPLE, OUR PURPOSE AND OUR IMPACT.
WANT TO KNOW MORE?

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Terms and Conditions

Your personal information and what we do with it

Richmond Towers Communications Ltd, trading as Richmond & Towers, (the company) is committed to protecting and respecting your privacy. In legal terms we are ‘data controllers’ of individuals’ personal information and are subject to the EU General Data Protection Regulation (the GDPR), which came into force on May 25th 2018.

The purpose of this privacy notice is to fulfil the company’s obligations under the GDPR with regard to providing you with information on how we may process your personal information, how we use it and what your rights are in relation to it.

The personal information we have

We hold some or all of the following types of personal information about individuals:

  • Name;
  • Contact details (including e-mail address(es), telephone number(s) and postal address(es));
  • Contact history (ie. notes on when and why we have contacted you in the past);

Unless you are an individual with whom we trade, we will not hold any financial information about you.

We may collect your personal information in a few limited ways, namely:

  • Directly from you, when you contact us, attend an event, or subscribe to our newsletters or other publications or information sources
  • Requested from you, eg. via social media
  • Via a GDPR-compliant third party database
  • We may also hold data when provided to us by a third party (eg. one of our clients) for a specific purpose, such as competition prize distribution, sample mailing, etc. These data will be used solely for this purpose and will be deleted as quickly as is practicable thereafter.

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