It’s the awards season that just keeps on giving; RuPaul snatched her first Emmy, Adele shared her Grammy and La La Land scooped (nearly) all of the top film gongs for 2017. Similar scenes of excitement were reported yesterday in Soho, upon announcement from the PRCA that Richmond & Towers had been shortlisted in the association’s first ever Digital Awards.
Richmond & Towers was recognised in the ‘Best Use of Social Influencers in a Campaign’ category for its efforts on the successful Franklin & Sons Twitter Tasting in the run up to Christmas.
Key successes for the campaign included:
- #FranklinAndSons was the number one trending topic on Twitter in the UK during the tasting and had a unique reach of 449,445 consumers on 13th December 2016
- The tasting generated 695 tweets, creating more than six million social media impressions in one hour – that’s 100,000 views per minute
- Web traffic to the newly re-launched franklinandsons.co.uk increased by 73.6% and the number of followers of @FranklinAndSons on Twitter grew immediately.