Top News | 13th March | Eve Salmon
From Aisles to Algorithms: Exploring TikTok’s Influence on…
It’s no secret that we’re currently living through the age of social media, where platforms such as TikTok have become more than just entertainment hubs with viral dances and comedic skits — but now a powerful marketing influence that’s totally shaping consumer behaviours and trends, particularly in world of grocery trade. TikTok has revolutionised supermarket shopping habits over the past 4 years, think Emily Mariko salmon bowls, Prime energy drinks, feta pasta… and it doesn’t look like that’s going to change anytime soon. So, let’s dig a little bit deeper into exactly how the doom-scrolling app has impacted our shopping…
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Top News | 7th March | Anouska Leon
GLOBAL WIN FOR RICHMOND & TOWERS AS CARLSBERG…
Carlsberg Group has appointed London-based brand engagement agency, R&T (Richmond & Towers) to manage global PR and social media blueprints and strategies for Brooklyn Brewery. This exciting account win builds on the agency’s existing work with Brooklyn Brewery UK and will see the team working closely with the Brooklyn Brewery global marketing team, at the Carlsberg Group headquarters in Copenhagen, Denmark. Over the past five years, R&T has successfully collaborated with Carlsberg Marston’s Brewing Company (CMBC) in the UK, supporting brands including Brooklyn Brewery UK, Erdinger, Hobgoblin, Wainwright, Shipyard and Young’s. The agency’s expertise in delivering strategic, impactful, and award-winning…
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Top News | 7th February | Olivia Scudder
R&T TRENDS & INSIGHTS: WHAT ARE THE SOCIAL…
As a PR and social media agency, we were living and breathing the innovations and shifts in the digital landscape in 2023. From Twitter’s bold rebrand to X, the use of CGI technology to create memorable campaigns, and the launch of Threads, numerous changes have made waves in the ever-evolving world of social media. Now, as we stand with the new year before us, the question that looms is: what’s in store for 2024? Let’s dive in to our top 10 social media predictions, alongside insightful tips, shared by industry experts for the year ahead.
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